Black Friday | Last minute strategies to make your brand stand out on the most anticipated date of the year

There are few days left for Black Friday and while many brands are already executing their communication strategies for the date, some have not yet planned their sales actions.Does it still give time to bet on a last minute campaign? Digital Marketing and Artificial Intelligence expert Camila Renaux says yes! She shares valuable tips for those who left everything for the last minute, but wants to ensure that your brand stands out on the most anticipated date by e-commerce and retail.

Offer real discounts: consumer trust is at the heart of any success plan, especially on Black Friday, when the public is attentive to real discounts and has tired of falling into the “black fraud”, so to attract attention, you need to reduce the truth values. “Nada pushes customers away more than the feeling that prices have been inflated before to generate a false promotion. Show transparency and gain trust by granting expressive discounts on selected products”, highlights Camila. You should prioritize clarity in offers and use previous price comparisons to reinforce credibility.

Exclusive offers for the first purchase: this is a great way to increase the loyal customer base, according to the Digital Marketing expert.“A special price on the first purchase can not only attract new customers, but also encourage them to return in the future”. In addition to the discount, you must create a lasting relationship with buyers through personalized emails and rewards for future acquisitions.

Coupons & promo codes: to give advantages and loyalty, a simple and effective tactic is the use of coupons and promotional codes. “Consumers love the feeling of exclusivity, and coupons can be the key to increasing sales. The important thing is to think strategically and offer these codes in campaigns that really engage, such as in social networks or” newsletters, says Camila. In addition to boosting sales, they can be a great tool to track buying behavior and better understand your audience.

Select dream products and avoid widespread reductions: not everything should go into the promotion.“A Black Friday is about focus. Choose those products that consumers want, the (dream products of the’, and create irresistible offers”. It is necessary to avoid giving discounts in the entire store, as this takes away the feeling of exclusivity, as well as can make your already captive consumer feel disliked. “In this way, you also avoid the perception that price reductions are generic and without real value”, complements Camila.

Make a treat for your loyal customer: one of the opportunities often overlooked during Black Friday is to engage already loyal customers. Many brands focus their efforts on attracting new consumers, but end up forgetting to value those who already trust the brand. Offering an exclusive promotion for this captive base can generate a positive impact, providing them with a sense of privilege and recognition, as well as strengthening the long-term relationship with these customers.

News in ads: betting on innovation is crucial. And for Black Friday 2024, the expert recommends being aware of market news, such as the tools proposed by Meta, which facilitate the targeting of campaigns.“Advantage+ ads are powered by artificial intelligence and help target more effectively, maximizing results. Another interesting idea is the reminders ads, which send product notifications to the purchase apps”. Also use the personalized links in the ads, which can direct the user to different pages according to interest, optimizing the experience.

Use the disclosure tools: this is an essential point for promotional alternatives to reach your target audience. According to Camila Renaux, the ideal is to use all available channels: “Newsletter, contacts with loyal consumers, partner influencers and even WhatsApp groups can be powerful tools”. WhatsApp, for example, offers a direct and immediate connection, which even seems to be very close, being an excellent tool to disseminate promotions, exclusive coupons and quick updates.“Facilite the exchange of information and keep your customers informed, creating a fluid and continuous communication that involves both old and new customers.