Black Friday and Christmas are expected to create 535,000 jobs in Brazil.

The demand in commerce during the last months of the year is usually a significant driver of job generation in Brazil, and this year will be no different. Key dates such as Black Friday, scheduled for November 28th, along with Christmas and New Year's holidays, drive the creation of temporary positions across the country.

For 2025, the expectation is that these events will be responsible for at least 535,000 new jobs in this work model. This data comes from the Brazilian Association of Temporary Work (Asserttem), which indicates a promising scenario for those seeking an opportunity to enter or return to the job market in the final stretch of the year.

Scenario indicates a heated job market in the coming months

Temporary hiring at the end of the year is a traditional trend, but the numbers show that the movement will be even more intense in 2025. According to Asserttem's research, the volume of positions is expected to be 7.5% higher compared to the estimate made last year.

Half of these opportunities are expected to be concentrated in the industrial sector, due to increased production across different segments. The services sector will account for approximately 30% of the positions, while commerce will hold 20%.

Summing up the expected hires for the coming months, the projection is that the total number of temporary jobs in the country will exceed one million in the second half of the year. In addition to Black Friday and the year-end holidays, the start of school vacations and the purchase of materials for the new school year also help sustain this demand.

In Brazil, about 20% of temporary positions become permanent after the contract ends. This means that, besides an immediate income opportunity, temporary work can open doors to a permanent position.

How the temporary model works in Brazil

The temporary work model is a modality aimed at periods of increased activity in companies. Regulated by Law No. 6,019/74, it allows for fixed-term hiring to meet seasonal demands or to replace absent employees.

Unlike outsourcing, this model is intended for specific functions with a defined term. The professional is hired by a specialized company, which is responsible for payment and legal obligations.

The contract must specify duration, function, salary, and benefits. By law, the maximum term is 180 days, extendable by another 90 days when there is a proven need. During this period, the worker is entitled to proportional benefits.

Among the main rights are:

• Remuneration equivalent to that of employees in the same function;
• FGTS deposits and social security contributions;
• Proportional 13th salary and vacation pay;
• Guarantee of safe working conditions at the client company.

Temporary hiring offers flexibility for companies and new opportunities for experience and income for workers, especially during periods of high demand.

Outlook for the final stretch of 2025

With a heated market, temporary positions remain a gateway for those seeking reemployment or their first job. Asserttem highlights that competence and commitment are differentiating factors for securing these opportunities.

Knowing one's own profile also makes a difference. The professional should identify their skills and seek companies compatible with their work style. Availability and willingness to learn are qualities valued during this period.

The Asserttem's website lists agencies registered with the Ministry of Economy and can assist those seeking opportunities within legal norms, ensuring greater security in hiring.

The current job market scenario is favorable. According to IBGE, the unemployment rate reached 5.6% in the quarter ending in September, the lowest result since 2012. This performance reinforces optimism regarding the close of 2025.

With these perspectives, the last quarter of the year can be strategic for those wishing to return to the job market, gain new experiences, or start a career, in an environment that continues to expand in the country.