Black Friday 2024: Exclusive data shows how brands can maximize results with real-time consumer insights

A Winnin, a platform that uses proprietary AI to map cultural trends from the consumption of videos on the internet, reveals data on audience behavior during Black Friday 2024. With more than 600 thousand mapped niches and real-time analysis, the platform offers fundamental insights for brands and companies to align their marketing strategies to the most relevant interests of the public.

Key Insights on Black Friday 2024, according to a survey by Winnin:

1. Beauty and Cosmetics lead the engagement: The beauty and cosmetics category was the most engaged, with more than 1 million video interactions, followed by food and restaurants (600k) and clothing and fashion (500k). These categories, traditional Black Friday, remain the preferred by consumers seeking exclusive offers.

1. Most watched videos: Beauty and cosmetics related videos were the most watched, with 13.5 million views.Then food and restaurants and then sweets and desserts received 9 million and 5.5 million views, respectively, highlighting the appeal of gastronomy during the discount season.

1. Technology: Following the trends of previous years, the technology sector, especially computers and electronics, continues to attract the attention of millions of consumers with 2.8 million views.In addition, areas such as action and adventure games, as well as entrepreneurship also performed significantly, with 300k and 200k of engagement, respectively.

These figures not only confirm consumer trends, but also provide a unique opportunity for brands to adjust their strategies.Winnin offers an in-depth look at which products and categories generate the most interest in real time, mapping consumer behavior and population culture. This enables a more assertive and effective approach, so companies can monitor categories and adjust their campaigns in real time to optimize results.

In addition, the ability to understand in detail the consumption habits of users allows for more effective personalization, ensuring targeted, engaging and relevant communication.