In another strategic move to strengthen its presence in the entertainment segment, bet.bet – a regulated company in the online betting market – announces singer Léo Foguete as its new brand ambassador. A sensation in forró and piseiro music, the artist from Pernambuco will star in advertising campaigns, participate in exclusive activations, and produce special content for the brand's social media channels. This partnership not only marks the beginning of a new phase in the musician's career but also reinforces the company's commitment to authentically connecting with a young audience passionate about music, culture, and sports.
“We were looking for a personality that represents the DNA of bet.bet: young, authentic, popular, and with great engagement power. Léo combines all of this. He has a genuine connection with his fans, along with an inspiring trajectory that is completely aligned with our values. We are certain that this partnership will make us even stronger and provide unforgettable experiences for all our customers,” states Junior Guerra, Marketing Director of the institution.
Born in Petrolina (Pernambuco), Léo Foguete is 21 years old and already stands out among the big names of the new forró generation. In November 2024, his career took off: he went from anonymity to topping the charts with the hit “Última Noite” – a collaboration with singer Nattan. With the EP “Obrigado Deus,” which topped the Spotify Brazil charts, Léo solidified his popularity in the music scene. A former bricklayer's assistant, he has become a symbol of resilience, talent, and charisma. He is currently an exclusive artist of Vybbe, one of the country's largest production companies, and has already collaborated with names such as Ana Castela, Zé Vaqueiro, Manu Bahtidão, and Luan Pereira.
“Today I join bet.bet, a brand that, just like me, thrives on emotion, connection, and attitude. This partnership came at the perfect time, precisely as we are accelerating my projects and taking my music to more people. With this support, I will be able to supercharge my work even more – on stage, on social media, and in everything that lies ahead. Together, we will double the excitement for our fans, blending music, entertainment, and that unique vibe that only bet.bet has. I thank them for the trust, and you can expect a lot of great things to come!” celebrates the singer.

