In another strategic move to strengthen its presence in the entertainment segment, bet.bet – a regulated online betting company – announces singer Léo Foguete as its new ambassador. A sensation in forró and piseiro music, the Pernambuco-born artist will star in advertising campaigns, participate in exclusive activations, and produce special content for the brand's social media channels. The partnership not only marks the beginning of a new phase in the musician's career but also reinforces the company's commitment to authentically connecting with a young audience passionate about music, culture, and sports.
"We were looking for a personality that represented bet.bet's DNA: young, authentic, popular, and with great engagement power. And Léo brings all of that together. He has a real connection with his fans, as well as an inspiring journey that is totally in tune with our values. We are certain that this partnership will make us even stronger and provide unforgettable experiences for all our customers," affirms Junior Guerra, the institution's marketing director.
Born in Petrolina (PE), Léo Foguete is 21 years old and already stands out among the big names of the new generation of forró. In November 2024, his career took off: he rose from anonymity to top the charts with the hit "Última Noite" – a collaboration with singer Nattan. With the EP "Obrigado Deus," which topped the Spotify Brazil chart, Léo consolidated his popularity in the music scene. A former construction worker's assistant, he has become a symbol of overcoming adversity, talent, and charisma. Currently, he is an exclusive artist of Vybbe, one of the largest record labels in the country, and already boasts collaborations with artists such as Ana Castela, Zé Vaqueiro, Manu Bahtidão, and Luan Pereira.
"Today I'm joining bet.bet, a brand that, like me, thrives on excitement, connection, and attitude. This partnership couldn't have come at a better time, right as I'm accelerating my projects and bringing my music to more people. With this support, I'll be able to boost my work even further – on stage, on social media, and everything that comes next. Together, we'll double the excitement for the fans, mixing music, entertainment, and that unique vibe that only bet.bet has. I appreciate the trust, and you can expect great things to come!", celebrates the singer.
