Beauty on the Web bets on k-beauty and is the official online channel of sale of Elizavecca in the country

Beauty on the Web, beauty platform, announced the arrival of the exclusive sale of Elizavecca to its portfolio, on the website of Beauty on the Web, from June 16. Recognized worldwide for its innovative products and iconic packaging, the South Korean brand viralized in social networks arrives in Brazil with its most successful mask: the CER-100. The launch reinforces the platform's commitment to be a pioneer by offering global brands of high potential to the Brazilian consumer.

Known for combining innovation, high performance and a fun touch in its products, Elizavecca is an international reference in skin and hair care. With a modern and accessible positioning, the brand attracts both those who seek visible results from the first application and those who value the sensory experience and authenticity in the beauty routine.

The arrival of the brand also accompanies the growing interest of the Brazilian consumer for products of Korean origin. A survey conducted by Ecglobal, specialized in consuming insights with 957 people, revealed that 40% of Brazilians have already purchased Korean cosmetics, and 60% said they were willing to pay more for products with this origin, motivated by the strong influence of k-dramas and k-pop in the local culture.

“Bring Elizavecca exclusively to the e-commerce of Beauty on the Web is another step in our curation strategy of international brands that are phenomena among consumers. The mask arrives to meet a growing demand for effective hair products and with unique identity”, explains Maria Isabel Miranda, executive director of Beauty on the Web.