Base strengthens live commerce strategies with TikTok Shop integration

The live commerce revolution has just arrived in Brazil with TikTok Shop.Base, a global integration and automation platform for e-commerce, announces the complete integration with the new live commerce functionality of TikTok for all Brazilian customers from today.

This means that all the features needed to manage your store or sales via TikTok Shop are already centralized and automated on the Base platform, including complete management of ads, orders, inventory, reports and more.

“O live commerce is a major trend for omnichannel strategies in the coming years, and the early integration of Base with TikTok Shop demonstrates that the priority is always to be one step ahead for our” customers, explains LATAM head of operations Luciano Basile, who since 2023 has been leading Base growth in the country. “Social networks have become the main point of contact for brands with their customers, and selling where their attention is, at the moment they want to make the purchase, is the experience that will make a difference in their journey” concludes.

Since the launch of the feature in September 2023, TikTok Shop has already surpassed the mark of 15 million active sellers in the world. And the proposal is simple: to unite viral content with a direct shopping experience 2023 without leaving the app.

The TikTok Shop already operates in the regions of Europe, Asia, North America and Mexico, markets in which Base is also present with the integration. Figures show that the expectation is that the TikTok Shop will move around R$ 39 billion by 2028, representing a significant share of national e-commerce and consolidating among the main marketplaces in the market.

How TikTok Shop works

TikTok Shop is a set of features for brands, content creators and retailers to sell their products directly from the feed and lives on the social network, and can even create personalized pages of the store.

More than a marketing channel, the TikTok Shop will create unique opportunities for sellers, the Base platform, and affiliates, who are content creators promoting products in exchange for commission.

TikTok has created an ecosystem where sellers, brands and influencers work together to drive sales to over a billion active accounts through:

• Videos in the feed with the shopping link
• Lives with integrated shopping cart
• Custom page of your store
• Tab “Shop” directly on your profile
• Influencer campaigns promoting your sales

And to be a seller in the TikTok Shop, it is very simple: just register directly in the TikTok application or via the TikTok Seller Center and integrate with the Base account that, in addition to the TikTok Shop, offers another 1,300 marketplace integrations and management tools to boost online sales registration page.