Innovating the financial market, Magie, a fintech founded by Luiz Ramalho (CEO), is transforming the way we conduct banking transactions by operating exclusively via WhatsApp. Using artificial intelligence, Magie offers a practical and secure solution, ideal for those who make multiple daily payments or prefer to avoid access to the main bank for security reasons. Through simple text, audio or image commands, it is possible to schedule, consult and pay bills, eliminating the complexities of traditional banking applications.
Check out the full interview with Luiz Ramalho, CEO and founder of Magie:
- Why did you decide to create a bank within Whatsapp?
Whatsapp is an application used by 200 million Brazilians. It seemed natural to be where our user already spends most of the time, even more so after we were able to find a safe way to do this with the new features of the platform that allow the use of password for transactions, for example.
- What are the benefits of using Magie compared to other digital banks?
Using Magie and using a bank is the difference between having a calendar or having a personal assistant. You can simply pass instructions, she understands and executes for you, as if she were a person. Understand audio, photos, everything within your own WhatsApp.
- What measures does Magie take to protect the privacy and data of users and how does it ensure the security of transactions carried out by WhatsApp?
As we use a Payment Institution infrastructure, regulated by the BC, we have the same level of security and privacy as banks.We also use new features of WhatsApp itself to only make transactions by password. In addition, having a Magie ensures that you as a user do not need to open your bank application to make a quick pix on the street, giving more security for your money.
- How does Magie plan to evolve and add new functionality in the future?
We will go deeper and deeper into both the virtual assistant features and the Open Finance features, allowing your Magie to be increasingly intelligent and useful, getting to know you deeply and helping you save time and money.
