Bagy, the e-commerce platform of LWSA, a digital solutions ecosystem, has just announced native integration with Amazon. The goal is to expand reach and boost online sales for Small and Medium-sized Enterprises (SMEs) using the site. Integrating the Bagy platform with Amazon will allow retailers the opportunity to expand their sales with qualified traffic and increased visibility. This partnership enables Bagy to expand its base of entrepreneurs on the platform and attract new partners.
"We know that 50% to 70% of all national e-commerce sales occur on marketplaces. In partnerships like this one with Amazon, at Bagy, our expectation, in addition to boosting sales for our base of retailers, is also to attract new online entrepreneurs to use our platform's solutions," says Pedro Rabelo, Bagy's general director.
In the second quarter of this year, the GMV transacted through the LWSA ecosystem—that is, the GMV of Proprietary Stores and the GMV transacted in marketplaces, in ERP operations and marketplace integrators—reached R$16.9 billion in Q2 24, a volume 22.51% higher than in Q2 23. This growth, exceeding the market average, is the result of numerous integrations with tools enabling retailers to accelerate sales on their e-commerce sites and marketplaces.
Bagy enables entrepreneurs to create and manage their own sales websites, integrating with digital channels like WhatsApp and Instagram, and supporting live commerce. Furthermore, it offers a range of complementary solutions from the LWSA ecosystem, including Vindi's payment system, Melhor Envio's logistics and shipping services, and Bling's management and ERP solutions.
"Our integrations include connections with other major marketplaces, allowing our retailers' online stores to provide an increasingly complete and satisfactory shopping experience for their customers. With these initiatives, retailers perform all their operations on the Bagy platform, regardless of which marketplace the sale is made on, making their operation more efficient," highlights Rabelo.
Impact of the Digital Economy in the Last Year
Bagy's integrations are designed to meet the demands of the sector itself, a significant portion of whose sales are concentrated on these marketplaces. Furthermore, online sales are growing in the country. In the first quarter of this year alone, sales increased by 9.71% compared to 2023, reaching R$144.2 billion, according to the Brazilian Association of Electronic Commerce (ABComm).
"The numbers highlight the importance of ensuring a competitive advantage, especially for small and medium-sized digital retailers. Including marketplace functionality in platforms is a fundamental part of LWSA's business strategy, with the e-commerce segment being the company's fastest-growing," concludes Rabelo.
