If someone said a few years ago that WhatsApp would become the main sales channel for Brazilian companies, many would say it was an exaggeration. But the numbers of 2024 leave no doubt: with 169 million users in the country, according to Statista, the app is no longer just to talk 'turned marketing tool, service, relationship and conversion 'and became the main channel of communication between brands and consumers.
The phenomenon has grown so much that platforms have emerged that specialize in transforming WhatsApp into a highly automated business environment.This is the case of Dispara There, a tool created by IRRAH TECH to connect companies and consumers in a scalable way, but without losing the human tone.
“A people do not want to robotize the relationship.The goal is to automate what is repetitive and allow the human to focus on what really matters: enchant, sell and solve”, explains Luan Mileski, head of product and business at IRRAH TECH, a technology group specialized in solutions for the retail sector that serves in more than 70 countries.
The platform allows brands to create custom automation flows such as welcome messages, automatic reminders, smart promotions and active after-sales & more - all in an integrated way with tools such as ChatGPT, RD Station, Google Calendar, Hotmart and others.
It works like this: a pizza restaurant, for example, can identify when the customer made the last order and, weeks later, send a promotional coupon based on this history. An online course can trigger the student who has not completed the module, offering support with AI. And an e-commerce can make campaigns segmented by location or buying behavior, all within WhatsApp.
“Imagine order a pizza on a Friday night, and two months later you get a loving message from the same restaurant: ‘Oi, okay? Today it is 60 days you ordered the calabresa with catupiry edge.How about repeating the order with 10% discount?’ This exchange with the consumer is more than necessary”, he explains.
If you are a clothing store, you can trigger customers who bought 30 days ago with suggestions for new parts. If it is a clinic, you can confirm appointments and send pre-consultation guidelines, without human intervention, but with a conversation that seems to have been written by hand.
“A Shoots There was born to solve this bottleneck: how to serve thousands of people in an agile way, without turning a cold assembly line. The answer lies in intelligent automation, which understands the context and maintains the” proximity, Mileski highlights.
In an environment where consumers demand immediate response, personalization and fluidity, platforms like this gain prominence. According to the study “WhatsApp Business Messaging Trends” (2024), 81% Brazilians prefer to talk to brands through WhatsApp, and 61% have already made some purchase through the app.
“O that was once improvisation, today is strategy. Automation in WhatsApp is not only convenience & turned into a question of competitiveness. After all, who answers first, sells first. And who anticipates the customer, loyal”, concludes.
