Agility, a defining characteristic of online consumption, has directly influenced customer behavior. According to a survey by Giuliana Flores, express deliveries, those completed within 3 hours, already account for (18%) of all orders placed on the website, reinforcing the preference for fast and efficient solutions when giving gifts. The data reveals how this experience has been a decisive factor in customer satisfaction and highlights the importance of structured logistics to keep up with the pace of digital retail.
Demand for express deliveries is especially high in strategic regions of São Paulo, such as the South, West, East, Central, and ABC areas. In these locations, the speed of delivery is a valued differentiator for consumers who want to surprise others with gifts even within tight time frames.
To ensure the best delivery experience, the company continuously invests in logistics innovation. Special packaging, for example, is designed to facilitate transport and preserve the durability of flowers, even for the fastest deliveries. Additionally, the brand continues to seek new partnerships to expand its reach and operational efficiency.
Other shipping methods also stand out in the company’s e-commerce. Business-hour deliveries lead in preference, with (26.2%) of choices, followed by morning deliveries (24.91%) and afternoon deliveries (10.36%). This variety of options allows customers to choose the best time to send flowers and gifts, whether planning ahead or arranging a last-minute surprise. The flexibility in delivery formats has been a key differentiator for the brand, especially during holidays when punctuality and meaning go hand in hand.
“We believe that a positive experience with express delivery is essential for customer satisfaction. Many customers choose this type of delivery not just for urgency, but because they trust that the gift will arrive exactly at the right time, ensuring all the emotion and surprise that make gift-giving a special moment,” shares Clóvis Souza, founder and CEO of Giuliana Flores.
