AppsFlyer, a global company in data measurement and analysis, has announced the global launch of its integration with Privacy Sandbox on Android. Developed in partnership with the Google team, AppsFlyer's Sandbox Attribution Reporting API dashboard is one of the first of its kind to hit the market, offering comprehensive, privacy-compliant analytics.
The launch of Privacy Sandbox on Android, which follows the model of Privacy Sandbox from Chrome to the web, brings APIs and solutions for technology, advertising and marketing companies.The idea is to offer personalized ads without needing user IDs or devices. With the tool, marketers can measure the installation of apps on the AppsFlyer platform based on the API of Attribution Reports of Privacy Sandbox on Android, and gradually, they will be able to use the expertise of AppsFlyer to adjust their marketing strategies on Android efficiently & optimize ad spending, maintaining an accurate measurement, activating audience and making the privacy of users compromised.
“In the current privacy-centric landscape, dealing with Privacy Sandbox on Android or other frameworks can be a huge challenge for marketers”, said Roy Yanai, Product and Measurement AVP at AppsFlyer.“Google's approach to building Privacy Sandbox was a relief as they sought industry-wide feedback to create a long-term solution.AppsFlyer takes seriously its role of connecting the ecosystem & building this infrastructure with our partners is a great example of how we can work together to improve the experience of marketers. Launching in campaigns offers easy-to-use solutions that streamline their process and scale to their business goals.”
Adopting Privacy Sandbox on Android will help marketers address challenges such as signal loss due to changes in GAID availability.It will also solve problems related to limited data access, which typically require time-consuming and complex manual integrations, as well as inconsistencies in campaign performance metrics due to fragmentation of data across multiple networks. AppsFlyer solutions help solve these challenges, enabling scalable and efficient marketing without data discrepancies, as well as the ability to integrate with more than 10,000 technology and media partners.
“We are excited to see AppsFlyer and Unity Ads develop solutions using Privacy Sandbox on Android and look forward to continuing to work with their teams and other organizations as part of a collaboration across the” ecosystem, said Jolyn Yao, Head of Privacy Sandbox Measurement Products, Google.
Mobile ads and games
AppsFlyer has partnered with Unity Ads, a leading mobile game monetization and user acquisition platform, to create a seamless attribution flow for both advertisers and ad platforms. As a partner in the design of AppsFlyer's integration with Sandbox, Unity Ads will be the first ad network to collaborate with AppsFlyer to help its customers understand ad measurement based on Sandbox attribution outcomes.
“As the privacy ecosystem continues to evolve with Privacy Sandbox, we are happy to partner with Google and AppsFlyer to ensure advertisers are prepared for the changes ahead.Our goal is to ensure advertisers stay ahead of the changes and maximize user acquisition performance by leveraging Google Privacy Sandbox”, said Oren Hod, Senior Director of Product, Advertiser Experience, Unity.
