Flowbiz's integration into the Sankhya ecosystem, made official on May 7 with the acquisition of the old Mailbiz, represents a watershed for the reference in marketing automation and Customer Relationship Management (CRM). With 13 years of market and a portfolio that passes of the thousand customers & counting on prominent e-commerces such as Wepink, Brooksfield and Guess Brazil (Flowbiz joins the largest software development platform for business management (ERP) in Brazil.
As a result, the company expands its operations beyond e-commerce, impacting the national economy with its expertise in customer relations with a much broader and diversified business audience. Andre Britto, CFO of Sankhya, reinforces this idea, highlighting that the new member of the holding company is capable of “serve industries and retail in a broader way”, innovating the way these markets can manage their relationship with their customers.
Flowbiz tools and expertise ready for new industry and retail challenges
Considering the challenges faced by the industry with long sales cycles, as well as the search for retail loyalty and offering an omnichannel experience, the solutions of the Flowbiz they start to offer mechanisms for activating customer bases to meet the specific demands of their new markets.
The goal is to repeat the success achieved with e-commerce & ODE context in which, in the last year alone, it has captured more than 50 million leads and passed the R$ 350 million in general sales influenced io adding to the Sankhya platform mechanisms that promote both the increased LTV (Lifetime Value) how much data for loyalty and repurchase of your customers.
Among the solutions that demonstrate potential for these new scenarios, we highlight the “Fluxos”, Flowbiz automation modules. According to Thiago Pitta, CTO of the company, this tool was designed for “map the entire consumer journey that previously happened in a decentralized way.”
The novelty offers solutions for industrial B2B processes, usually complex, in addition to providing customer experience management in retail in multiple channels, allowing the creation of personalized campaigns reactivation, repurchase, reward and many other possibilities.
Rebranding reflects maturity and new scope of action
In this context of expansion and strengthening through the partnership with Sankhya, the rebranding of Mailbiz to Flowbiz it appears as a symbol of this new stage.
Vinicius Correa, CEO of Flowbiz, comments that after 13 years, the name Mailbiz no longer represented the totality of what the company had become and, more importantly, what it aims to build. “The choice of the name Flowbiz was born from the desire to translate this new phase: more fluidity, more integration between areas and channels, more focus on the business of our customers“, says Vinicius.
Lucas Brum, Partner and Head of Sales, adds that Flowbiz is born to better reflect the evolution to a platform that goes far beyond email marketing maturity the platform, which he said drove demand for more sophisticated data intelligence, loyalty and personalization solutions - capabilities increasingly required across a broader spectrum of the market.
With the reach of Sankhya and a robust and adaptable technological platform, Flowbiz repositiones itself to be a strategic partner in improving the relationship with customers in the industry and national retail, always aiming at the performance and sustainable growth of its customers.
