Applications focused on sustainability are no longer accessories and are consolidated as an essential part of the business strategy. According to the survey “Sustainability & Public Opinion”, released by the National Confederation of Industry (CNI), 88% of Brazilians already regularly adopt practices such as reducing water and energy waste, reusing materials and using shared services. This behavior pressures companies to align their operations with the expectations of consumers and investors.
In the corporate environment, technology has become a competitive differentiator in bidding processes, attracting investments and strengthening the reputation of brands.“Environmental management applications, for example, allow real-time monitoring of water and energy consumption, identifying waste and acting preventively. Logistics platforms help optimize transportation routes, reducing carbon emissions and fuel costs”, he says Rafael Franco's, CEO of Alphacode, a company responsible for the development of digital solutions for brands such as Habib’s, Madero and TV Band.
In addition to reducing waste, digital tools generate a positive impact on society. “These solutions transform business operations into smarter cycles, which reconcile economic efficiency and environmental responsibility”, he points out. Among the outstanding cases are applications that connect food surpluses to organizations that redistribute them, avoiding unnecessary disposal; platforms that encourage the sharing of electric vehicles; and solutions for agricultural irrigation that guarantee water savings.
For Franco, the integration between technology and sustainability is no longer a trend and has become a strategic requirement. “Companies that adopt digital ESG solutions demonstrate commitment to environmental preservation and differentiate themselves in the market.In a time of climate urgency, this combination is also a necessity to ensure a sustainable future”.
Five examples of sustainable applications in operation in Brazil
- Energy and water management ^monitoring apps allow you to track resource consumption in real time, identifying waste and adjusting usage patterns.Manufacturing companies and hospitals already use technology to reduce bills and improve efficiency.
- Food reuse ''Platforms connect supermarkets and restaurants with social organizations, avoiding the disposal of surplus stocks and ensuring redistribution to vulnerable communities.
- Intelligent logistics 2 Fleet and route management applications help reduce CO2 emissions and fuel costs by optimizing deliveries in large urban centers.
- Shared electric mobility . Solutions that encourage the use of electric vehicles through sharing or renting, reducing pollutant emissions and urban traffic.
- Digital recycling ''Apps that map collection points and encourage the correct separation of waste, connecting consumers and recycling companies in circular economy chains.
“Sustainable applications are not cost, but investment with fast return. Monitoring projects can reduce consumption by up to 30% and are already paid in a few months. The future lies in solutions that combine artificial intelligence, capable of predicting waste, and blockchain, which ensures transparency to production chains. This integration will differentiate those who only speak of ESG from those who apply sustainability in the”, concludes the CEO
