Customer loyalty has become critical for companies that want to build lasting relationships with their consumers.In addition to possibilities such as media boosting and communication strategies, loyalty apps are revolutionizing these relationships by offering unique benefits and promoting constant engagement with brands.
As pointed out by the Trade Survey conducted by FGV Ibre (Brazilian Institute of Economics of the Getulio Vargas Foundation), in the third quarter of 2023, Brazilian trade obtained 15.1% of its total sales revenue through digital channels, such as websites, applications, emails and other tools. This percentage represents the largest share of online commerce since the second quarter of 2021, when it reached 21.2% in a scenario influenced by restrictions on the operation of physical stores during the Covid-19 pandemic.
According to Rafael Franco's, CEO of Alphacode, a company responsible for developing applications for brands such as Habibs, Madero and TV Band, these apps turn each interaction into an opportunity to reinforce customer loyalty, allowing the shopping experience to be more than a simple transaction. “When a person downloads the brand's application, she has already made an extra effort and shows that she wants to spend time with that company, which facilitates loyalty through these platforms”, she explains.
At Alphacode, for example, some companies are looking for effective ways to apply technology to improve the customer experience.“Innovation and digital strategies are a recipe that works when it is well targeted. In this aspect, loyalty applications are, in fact, an essential part of creating a bond of trust between consumer and company”.
How technology supports loyalty
The relationship generated by the apps ensures that consumers not only return, but also recommend the brand to others. From there, loyalty brings clear benefits. “In addition to being more economical to retain customers instead of acquiring, companies achieve greater predictability of cash flow and create a base of engaged consumers, ready to interact continuously”, says Rafael.
Among the most popular formats of loyalty programs are cashback, miles, as well as software and loyalty cards. All these possibilities share the same goal: to keep the customer satisfied and engaged.
As more companies adopt these strategies, it is clear that loyalty is a key piece to sustainable success in the market.“Technology is a key ally to deliver a personalized and efficient shopping experience.At Alphacode, for example, we are committed to creating solutions that transform the consumer journey and strengthen the relationship with the” brands, he says.
A tool that stands out in this scenario is AJFans, developed by Alphacode. With an impressive 4.8-star rating on the App Store, the app offers discount coupons, loyalty points and other advantages that are redefining the way consumers relate to brands. “The secret of the success of these applications is precisely how they facilitate the purchase journey and strengthen the connection with the” customers.
