Anatel releases list of e-commerce sites with illegal mobile ads; amazon and Mercado Livre lead ranking

The National Telecommunications Agency (Anatel) revealed last Friday (21) the results of a surveillance carried out on e-commerce sites, focusing on mobile ads without official certification or that entered the country illegally.

According to the report, Amazon and Mercado Livre presented the worst statistics. On Amazon, 51,52% of mobile phone ads were from non-approved products, while in Mercado Livre this number reached 42,86%. Both companies were classified as “ not in accordance with” and should exclude irregular ads, under penalty of fine and possible removal from the websites.

Other companies, such as Lojas Americanas (22,86%) and Grupo Casas Bahia (7,79%), were considered “partially compliant” and will also need to make adjustments. On the other hand, Magazine Luiza did not submit any illegal ad registrations, being classified as “ and Carrefour, although with no percentages disclosed, were listed as “conforms” commitments to Anatel.

Anatel President Carlos Baigorri pointed out that negotiations with e-commerce companies have been taking place for about four years.He specifically criticized Amazon and Mercado Livre for not having engaged in the collaborative process.

The inspection took place between June 1 and 7, using a scanning tool with 95% precision.Anatel reported that, after focusing on mobile phones, the agency will investigate other products illegally marketed without approval.

The precautionary measure published today aims to give another opportunity for companies to adapt to the standards, starting with mobile phones.Anatel pointed out that other companies, in addition to the seven largest retailers mentioned, are also subject to the same requirements.