Americanas announced on Tuesday (2/7) that it will integrate the platforms of the brands Shoptime and Submarino to its main marketplace, Americanas.com.The news, initially released by the column of journalist Lauro Jardim, O Globo, was confirmed by the company in an official statement.
According to Americanas, the decision aims to strengthen its digital performance, focusing efforts on the main brand.The company says that this change will make the “ operation more agile, profitable and efficient”, aligning with its transformation plan and strategic focus.
In a press release, the company highlighted that the “ integration accelerates its transformation plan and focus, offering new possibilities for customers, partners, suppliers, shareholders and investors”.
The unification of the platforms is scheduled to begin on July 15, as informed to the sellers in an internal statement obtained by PEGN. The company emphasizes that this measure seeks the “fortalecimento” from the “brand that is in the” growth strategy.
Recent data indicated that the American ecosystem had approximately 150 thousand registered sellers, of which 50 thousand were considered active. The integration of the platforms represents a significant change in the digital operation structure of Americanas, consolidating its brands under a single marketplace.
This move comes at a crucial time for Americanas, which seeks to restructure its operations and regain market confidence after recent financial and corporate challenges.
