Americanas, one of Brazil’s largest and most traditional retailers, chose VTEX, a global commerce platformcomposablefor B2C and B2B enterprises, as a strategic partner to modernize its digital operations and accelerate its technological transformation. The system migration process is part of the retailer’s project to update and simplify its e-commerce environment.
“VTEX is a consolidated sales platform with comprehensive functionalities and a scope aligned with our business needs and digital evolution,” commented Renato Drumond, Vice President of Digital Retail at Americanas.
According to Rafaela Rezende, General Manager of VTEX in Brazil, “this transformation demonstrates Americanas’ commitment to building a sustainable digital operation. Additionally, VTEX brings speed for innovation, along with resilience and flexibility to customize what they need. Projects of this magnitude go beyond technology—they require strategic vision, collaboration, and agile execution.”
By adopting VTEX, Americanas now has a robust and scalable solution, composed of ready-to-use features such as native integration with sellers on the platform itself, ensuring even greater speed, advertising functionalities, and omnichannel capabilities. This new structure replaced legacy systems with more modern and flexible alternatives, resulting in process optimization, reduced operational costs, and acceleratedtime-to-market, in a more agile and integrated environment.
“VTEX is modular, offering greater flexibility for us to adapt while simultaneously developing new solutions for opportunities arising from business strategies,” stated José Figueiredo, CTO of Americanas.
The project was delivered in just 11 months—from account provisioning in April 2024 togo-livein March 2025—resulting from strong collaboration between Americanas’ technical teams, VTEX, and strategic partners. Among the main challenges faced were migrating the Seller Center to a new availability and price indexing protocol and adapting VTEX’s infrastructure to support a higher volume of sellers, promotions, and pages indexed on Google. This evolution was essential to ensure performance and scalability and required joint efforts in engineering, SEO, and framework improvements like VTEX’s FastStore, based on modern technologies to facilitate store building and certain functionalities.
The shift to a SaaS architecture also required aligning new responsibilities and processes among teams, as the previous technological environment was managed internally.
Initial performance results include the release of mixed carts, allowing combinations of products from third-party and own inventories, even across different physical stores. Integration with VTEX’s partner ecosystem has already brought practical innovations. One example is the use of the VTEX IO framework to develop solutions such as payment connectors created by Americanas itself, the in-store payment solution developed by Quality, and Clearsale’s antifraud extension.
With the new platform, Americanas begins a new phase in its digital journey, supported by a solid foundation to scale, innovate, and deliver simpler, more connected, and efficient experiences to Brazilian consumers.
