Amazon exceeds R$ 55 billion in investments in Brazil in a decade

Brazil, considered one of the priorities in Amazon's global expansion plans, has received over R$ 55 billion in investments from the company in the last decade. This amount represents approximately R$ 15 million per day over the past 10 years. With investments in logistics, local technology development, cloud services, job creation and professional qualification, support for entrepreneurship, and initiatives focused on local communities, these figures are part of the new edition of the economic impact report of Amazon's retail services and Amazon Web Services (AWS) in Brazil, which highlights the consistent growth and expansion of operations in Brazil.

In a continuous expansion move, the company has doubled its job creation in recent years, increasing from 18,000 to 36,000 direct and indirect jobs generated by its commercial activities in Brazil. These positions span various strategic sectors of the national economic chain, such as logistics, information technology, and entertainment. Maintaining its growth pace while driving the country's development, in the first half of 2025 alone, Amazon has already hired over 1,000 professionals for corporate and technology roles in Brazil, in addition to currently having more than 550 open positions in these sectors.

"By investing over R$ 55 billion in the last decade and generating 36,000 jobs, we reinforce our ongoing commitment to Brazil. We are not only expanding our local presence but also contributing to transforming the country's economic and technological landscape. Each investment is designed to generate a lasting positive impact across various segments—whether by creating jobs, fostering entrepreneurship, or promoting technological innovation. We are committed to being a catalyst for the country's growth, working hand in hand with local entrepreneurs, communities, and partners to build an increasingly strong, digital, and inclusive economy," states Juliana Sztrajtman, President of Amazon.com.br.

With over 25 years of experience and a pioneer in artificial intelligence (AI), technology has always been part of Amazon's DNA. Customer-centric and applied across its various business fronts, Amazon has reinvented consumer experiences through technology, driving innovation and empowering thousands of individuals and diverse types of businesses worldwide.

"Our growth strategy in Brazil is focused on generating positive impact across the country and through our different businesses. We recognize the responsibility that comes with our broad global and national scale and are committed to continuing to innovate and contribute to Brazil's technological development, working daily on solutions that benefit our teams, customers, and local partners," states Cleber Morais, General Manager of Amazon Web Services (AWS) in Brazil.

Since 2011, Amazon has significantly expanded its physical and digital infrastructure in Brazil. In the last 18 months, 140 new operation hubs powered by Amazon technology have been opened, totaling 200 logistics hubs strategically distributed across all regions of Brazil, in addition to the expansion process of the FBA program—Amazon Logistics—which will reach all its Distribution Centers. This infrastructure enables increasingly faster and safer deliveries and an even more convenient shopping experience for our customers in 100% of municipalities, delivering over 150 million products across 50 categories in retail and marketplace services.

Beyond product deliveries, Amazon operates across multiple business fronts in Brazil, encompassing subscription services (Amazon Prime and Kindle Unlimited), technology (AWS), entertainment (Prime Video, Amazon Music, and Amazon Publishing), and its own products (Alexa, Kindle, Echo, and Fire TV).

Prime Video's commitment to national culture is reflected in significant numbers: since 2019, 46 local original productions have been released or are in production, filmed in over 10 different states across the country. A notable example of this commitment to Brazilian cultural diversity is 'Cangaço Novo.' The series, filmed in Cariri Paraibano, predominantly features local talent both in front of and behind the cameras. The choice of professionals from Paraíba and other Northeastern states reflects Prime Video's commitment to strengthening the regional audiovisual industry and creating authentic narratives that genuinely represent Brazil's cultural richness."

"With an exclusive focus on the customer and always seeking to understand their needs, Prime Video is a content aggregator that offers Prime Members a wide variety of global titles, local productions, and live sports, connecting with different audiences. Beyond the vast catalog included in the subscription, Prime Video also provides the convenience of renting or purchasing newly released cinema titles and offers subscriptions to other streaming channels, all in one place," states Louise Faleiros, Country Manager, Prime Video Brazil.