Here is the translation of the text from Portuguese to English: Amazon launches Black Friday with R$ 1T50 million in coupons and a campaign starring Tatá Werneck.  

Amazon Brazil announces its largest Black Friday with a multi-channel communication strategy combining technology, entertainment, and significant savings. In an unprecedented initiative, the company will distribute R$50 million in coupons nationwide through various channels, including out-of-home media featuring groundbreaking holographic technology at strategic locations in major Brazilian cities. This mobilization gains further momentum with the launch of the ‘Amazon Cart Cases’ campaign, starring Tatá Werneck, starting November 5th.

Recognized for her sharp humor and ability to connect with diverse audiences, Tatá Werneck will be the protagonist of Amazon's 2025 Black Friday. The campaign draws inspiration from variety shows, portraying relaxed and real-life moments of Brazilian families searching for the best deals. The creative concept transforms family shopping rituals into entertainment and good laughs, demonstrating that Amazon has solutions for all profiles: from the child constantly hunting for coupons to the aunt stocking up on Christmas gifts.

The campaign will explore four amusing scenarios featuring major influencers such as Rapha Vicente and family, Matheus Costa and Seu Zé, Patrícia Ramos and Vivian Amorim, and Igão and Mítico from PodPah, Brazil's largest podcast. Originally created for social media, these contents will have special versions amplified across multiple channels, including open TV, digital platforms, and podcasts, ensuring comprehensive and diverse reach.

To kick things off strongly, Amazon is launching deals with up to 70% off, free shipping*, and begins releasing the R$50 million in coupons starting from day one, November 3rd. Consumers can find coupons not only in out-of-home media (Out of Home) but also during football match broadcasts, on the brand's social media channels, and in the app, maintaining the tradition that has become Amazon's hallmark.

“We are very excited to announce our largest Black Friday, featuring Tatá Werneck as the campaign protagonist to bring us even closer to Brazilians,” states Lillian Dakessian, Brand and Communication Director of Amazon Brazil. “We developed a strategy combining an iconic format from Brazilian culture with Tatá's unique humor, creating an even stronger connection with our consumers. As one of the most important moments in the retail calendar, we want to ensure the best Black Friday experience for our customers, combining deals of up to 70% off, free shipping, and millions in coupons.”

Amazon's 2025 Black Friday also reinforces the company's commitment to convenience and national reach. With over 150 million items available across 50 different categories, Amazon serves 100% of Brazilian municipalities, offering same-day delivery in over 170 cities and delivery within one day to more than 1,100 cities.

*Check free shipping conditions at: www.amazon.com.br/fretegratisnaamazon