Starting July 4th, Prime members across Brazil will have the opportunity to enjoy exclusive offers on tens of thousands of products across various categories during the Prime Day Warm-Up. These offers will last until stocks run out or until the start of Prime Day, which takes place on July 15th and 16th. In addition to free shipping no minimum purchase required – a benefit enjoyed year-round, Prime members will enjoy exclusive and early discounts on categories such as Amazon Devices, Wellness, Kitchen, Cleaning Products, Home, Books, Beauty, Stationery & Office, Toys & Games, and Fashion. Those who are not yet members can try the program for free for 30 days, gaining access to all Amazon Prime benefits, including the Warm-Up and Prime Day 2025 offers.

“Prime Day is another moment to celebrate our Prime members, with exclusive and unmissable offers. We know how much our customers look forward to the event and seek attractive deals and discounts to purchase desired items. The ‘Warm-Up’ period arrives so our members can enjoy a vast selection of early offers,” says Camila Nunes, Marketing and Prime Director of Amazon Brazil.

The Warm-Up for the 6th edition of Prime Day will start at 00:00 on July 4th, Friday, and end before Prime Day begins, at 23:59 on July 14th. During the Warm-Up period, Brazilian customers will have access, through international purchases, to discounts on eligible Prime Day products from Amazon.com in the United States with free shipping.

Get ready for the Prime Day Warm-Up 2025!

• “Alexa, what are my offers?”: Prime members can be alerted at the start of the event by asking, “Alexa, set a reminder for the Prime Day Warm-Up at 00:00 on July 4th.” Additionally, using the command “Alexa, add [product name] to my cart,” they can add items to their Amazon shopping cart. The voice assistant can also notify them when items on their Wish List, Cart, or Save for Later are on sale.
• Personalized offers for you: Prime members can also set up notifications for personalized offers, including “Related to items you viewed,” “Top brands for you,” and “4+ star-rated deals for you.”
• Don’t miss any offers! To receive alerts for the Prime Day Warm-Up 2025, simply visit the event page in the Amazon Shopping app to set reminders.
• Enjoy free and fast shipping on all Prime Day offers: Prime members enjoy free and faster shipping nationwide, with no minimum purchase required on tens of thousands of eligible items, as their deliveries are prioritized year-round.
• Free shipping on international purchases from Amazon US: Prime members also enjoy free shipping on over 10 million offers in international purchases with no minimum purchase.. During the Prime Day Warm-Up, Prime members will have access to various Prime Day offers from the United States, which takes place between July 8th and 11th.
• Payment Methods: On Amazon.com.br, customers can pay for their purchases with credit cards (all brands operating in Brazil—national or international), prepaid cards, Pix, bank slips, and can also split payments without a credit card. Additionally, they can apply for the Amazon Prime Credit Card with no annual fee, which allows installment payments in up to 21 interest-free installments on selected products.

Check out the highlights during the Prime Day Warm-Up:

Amazon Devices[i]*: Amazon Devices from the Echo and Fire TV families will be up to 29% off. Offers include selected Echo devices—such as Echo Dot, Echo Pop, Echo Show 5, Echo Spot, Echo Show 8, Echo, Echo Studio, and Echo Buds. Customers will also find discounts on the Fire TV Stick HD, as well as Echo accessories like charging bases for Echo Dot, covers for Echo Pop, and adjustable stands for Echo Show 8.

Echo and Fire TV devices can be purchased in up to 10 interest-free installments. Prime members also enjoy free shipping and additional discounts when paying via Pix or bank slip: +7% for Echo devices and +10% for Fire TV.

Health & Wellness: Up to 30% off on personal care items like diapers, supplements, and body care products from brands like Pampers, Huggies, Dove, and Max Titanium.

Kitchen & Gastronomy: Up to 30% off on kitchen utensils, coffee makers, baking pans, tableware, small appliances, and home appliances from brands like Tramontina, Wolff, Philco, Alleanza, and Lyor.

Home Cleaning: Up to 30% off on laundry, dish, and home care items from brands like OMO, Finish, Comfort, and Downy.

Home & Decor: Up to 30% off on air and ventilation items, bedding, bath, small home appliances, home organization, and furniture from brands like Tramontina, Teka, Coza, Lyor, Britânia, Altenburg, Philco, Buddemeyer, and Mondial.

Books: Up to 50% off on books from publishers like Companhia das Letras, Arqueiro, Globo, and Record.

Beauty: Up to 30% off on hair care, skincare, perfume, and makeup items from brands like Lola Cosmetics, L’Oréal, Nivea, Wella, Caudalie, Maybelline, Lancôme, Kérastase, Eucerin, Isdin, La Roche-Posay, and Cetaphil.

Stationery & Office: Up to 25% off on coloring materials, writing supplies, and photo paper from brands like Faber-Castell, CIS, Fujifilm, and BIC.

Toys & Games: Up to 30% off on puzzles, games, dolls, and building blocks from brands like Grow, Sunny Brinquedos, LEGO, Elka, and Xalingo.

Baby Items: Up to 25% off on strollers, baby bedding, toys, pacifiers, and bottles from brands like Buba, Fisher Price, NUK, and Maxi-Cosi.

Pets: Up to 25% off on flea treatments, pet food, and treats from brands like Whiskas, Bravecto, NexGard, and Chalesco.

Food & Beverages: Up to 30% off on coffee, energy drinks, protein bars, protein shakes, and condiments from brands like Nestlé, Piracanjuba, Baggio, Orfeu, Red Bull, BOLD, and Heinz.

Alcoholic Beverages: Up to 30% off on vodka, whisky, beer, liqueur, wine, and sparkling wine from brands like Diageo, Ambev, Pernod Ricard, and Heineken.
 

Furniture: Up to 25% off on desks, chairs, tables, and drawers from brands like Agraplast, Artelly, Tramontina, and Multivisão.

Automotive: Up to 35% off on protective and safety equipment, car care, and accessories from brands like Bosch and FSE.

Appliances: Up to 20% off on ovens, stoves, washing machines, microwaves, and water filters from brands like Philco, Hidrofiltros, and Suggar.

Ways to shop and save with Amazon

With Amazon, Prime members can save on the products and services they love. Discover more ways to make the most of Prime Day:

• Prime Member Benefits: For Prime Day 2025, Amazon has prepared even more attractive benefits for its Prime customers, whether new or existing. New members or those switching to the annual plan will receive a R$60 coupon to use during the event. Amazon Prime offers the best in shopping, savings, and entertainment, all in one subscription for just R$19.90 per month or R$166.80 per year (with the option to split into up to 12 installments of R$13.90 on a credit card).
• Free and easy returns: Amazon makes product exchanges and returns easy, with free pickup at home or direct delivery to Correios.