Amazon Brazil announces the return of its Christmas campaign, “Natalversário” (Christmas Birthday), following last year's great success. The initiative lands on social media to lightly and humorously address the peculiar situation of those with December birthdays who often end up receiving only one gift. To help ‘Christmas birthday celebrants’ receive both a birthday and a Christmas present, Amazon offers a special coupon providing a discount on the purchase of two products, along with thousands of deals to facilitate this double celebration.
“Last year's campaign was so successful that we received direct requests from customers to bring it back. This response motivated us to return with ‘Natalversário,’ now with even more creativity and connection with the audience.“, states Lillian Dakessian, Brand and Communications Director at Amazon Brazil.. “‘Natalversário’ is a reality for many Brazilians—a situation that, despite the humor, carries a certain frustration. Our proposal is to transform this experience, ensuring that every ‘Christmas birthday celebrant’ feels truly celebrated twice over, with special gifts for each occasion..”
Developed by AlmapBBDO, the “Natalversário” campaign will run from December 8th to 21st, with a fully digital strategy featuring the participation of prominent Brazilian influencers. Names such as TET, Larissa Gloor, Rangel, and Láctea will be engaged in creating original and highly humorous content. Content creator Bárbara Coura, who starred in last year's film, returns this year with a special introduction, setting the tone for the new phase of the campaign. The content produced by the influencers will highlight the different possibilities of the Amazon Holiday Deals, focusing on the Natalversário theme and the exclusive advantages of 12/12.
During Amazon's Holiday Deals, customers will find a wide selection of products with discounts of up to 60% to gift themselves and their loved ones. Amazon Prime members enjoy an even more complete shopping experience, with exclusive benefits such as free shipping, plus the option to pay in up to 21 interest-free installments using the Amazon Prime Card, which has no annual fee.
“Christmas birthday celebrants deserve two presents. After raising this flag last year, Amazon fully embraces the mission in 2025, encouraging people to share the hint with their family.”, comments Thiago Bocatto, Creative Director at AlmapBBDO..
Furthermore, for those who want to add a special touch to the gift, Amazon.com.br offers the option to gift-wrap and send a special message to the recipient. If you are not yet familiar with this gifting service, it is very simple to use. When finalizing your purchase, simply look for the gift packaging option at the bottom of the checkout page, along with the payment and delivery address options. Learn more. here.
For more information on the Natalversário campaign and the year-end offers, visit the award's.
