Tomorrow is Micro, Small and Medium Enterprise Day: check out 10 tips for scaling your business

Celebrated on June 27th, Micro, Small, and Medium-Sized Enterprise Day is a date that recognizes the fundamental role of these ventures in the economic and social development of Brazil. Together, MSMEs account for over 99.1% of the country's businesses and are responsible for approximately 30.1% of GDP, according to 2024 Sebrae data. In an increasingly competitive and digital landscape, the major challenge is: how to scale without losing control of the business?

To mark the date, Raphael Lassance, a specialist credited with coining the term "Growth" in the country, partner and mentor of Sales Clube, Brazil's largest sales community, has compiled 10 practical tips to help entrepreneurs take the next step towards structured growth, based on good market practices, innovation, and efficiency:

1. Standardize processes: Document the step-by-step procedures for repetitive tasks. Clear processes allow for more secure delegation and faster scaling.

2. Invest in technology: CRM tools, marketing automation, financial management, and customer service can reduce costs and free up team time for more strategic tasks.

3. Learn from the data: Use data to make smarter decisions. Monitoring metrics like CAC, LTV, average ticket, and conversion rate is essential for growth based on real performance.

4. Don't be afraid to niche: Focusing on a specific audience can be the key to standing out. A clear positioning helps attract more qualified and loyal customers.

5. Create scalable acquisition channels: Digital marketing, inbound strategies, strategic partnerships, and referral programs are effective ways to attract new clients without relying solely on the sales team.

6. Manage cash flow: Businesses fail due to a short-term lack of cash, not a lack of profit. Anticipating receivables, negotiating payment terms, and maintaining a strategic reserve are essential.

7. Build a strong and aligned team: Hire based on values, not just technical skills. An engaged team multiplies results and sustains growth.

8. Automate what's possible: From proposal submission to lead nurturing, automation allows you to scale without proportionally increasing costs.

9. Strengthen the brand: Strong brands sell more with less effort. Invest in visual identity, storytelling, and digital presence to build authority.

10. Seek continuous training: Participating in mentorship programs, immersion experiences, and entrepreneurial communities is crucial for exchanging experiences and learning from those who have already paved the path to growth.

Healthy growth comes with structure and mindset. Scaling isn't just about selling more, it's about knowing how to grow with control, strategy, and clarity about your business model. With the right tools and a mindset of continuous learning, SMEs can thrive greatly in today's market," states Lassance.