After kicking off the month with its biggest campaign of the year, 11.11, AliExpress, the global platform of Alibaba International Digital Commerce Group, continues its promotional calendar and launches its official Black Friday campaign early, running from November 20th to 30th. The campaign maintains the line of benefits introduced at the beginning of the month with discounts of up to 90%, and the participation of major national and international brands.
During the campaign, consumers will have access to various advantages, including the AliExpress search tool that allows for price comparison of products. The various gamified activations within the app and the special live commerce broadcasts from major brands and influencers will also continue for the period.
AliExpress search tool facilitates price comparison
To further reinforce its commitment to providing the best prices for Brazilian consumers, AliExpress recommends using its search tool. With it, the consumer can point their camera at a product, compare prices offered by different sellers, and identify the best available offer, ensuring greater savings and confidence at the time of purchase.
The group buying mechanic, which saw strong engagement during 11.11, continues for AliExpress's Black Friday. By forming buying groups within the app, consumers unlock progressive discounts on selected products. The more people who participate, the lower the final price becomes.
“Black Friday is an extension of what we started on 11.11 this year. Our goal is to maintain the pace of advantages that consumers already expect from AliExpress, reinforcing discounts and the participation of major brands on the platform,” says Briza Bueno, Director of AliExpress in Brazil. “With the search tool, the Marcas+ channel, and a special schedule of live streams, we guarantee the Brazilian consumer the best possible experience throughout the entire month of November.”
Marcas+ and Live streams will also be featured during Black Friday
Following the debut of its premium channel during 11.11, AliExpands expands the actions of Marcas+, a space that brings together products from major global and national brands with special curation and high-quality items. During Black Friday, the platform highlights categories such as electronics, audio, accessories, smart devices, and other segments on the rise among Brazilian consumers.
The Black Friday campaign also maintains the live commerce strategy, with special broadcasts throughout the period presented by influencers, aliexperts, and major national and international brands. Just as during 11.11, the Black Friday live streams include product demonstrations, exclusive coupons, flash sales, and content aimed at helping the consumer in their purchasing decision.
