AliExpress launches 11.11 livestream series with major brands and discounts of up to 90%

AliExpress, the global platform of Alibaba International Digital Commerce Group, is commencing its 11.11 livestream schedule for the world's largest discount festival. Starting at midnight on November 11, the audience can follow live broadcasts featuring major brands and Brazilian content creators, beginning with a livestream hosted by Promobit, which kicks off the series of content that will continue throughout the month.
 

The livestreams can be accessed directly within the AliExpress app via the link.

The broadcasts are part of the “United for Discounts” campaign, which emphasizes the collective spirit and the power of unity to secure the best prices. Between November 11 and 19, AliExpress will offer up to 90% OFF on group purchases and up to 20% cashback on partner platforms, in addition to interactive activities and exclusive offers.
 

The more allies, the cheaper it gets
For this 11.11, AliExpress is betting on a different dynamic. Shopping groups formed by consumers generate progressive discounts. The more people join, the greater the reduction in the final price, with products reaching up to 90% OFF.
 

Popó and Wanderlei Silva unite for discounts
To symbolize the concept of “United for Discounts,” AliExpress brought together Popó and Wanderlei Silva, two icons of Brazilian sports, who this time enter the ring with a common goal: to secure the best discounts of the year. In the campaign video, the rivals and their teams appear side by side, reinforcing the message that rivalries can be set aside when there is a collective purpose.
 

Alongside them, athletes such as Werdum, Iago Freitas, Thor D. Silva, and various content creators connect the campaign to communities like sports, gaming, technology, beauty, and lifestyle, reflecting the different niches that unite for the same benefit, the collective discount.
 

Major brands debut the new Brands+ channel
The festival also marks the launch of Brands+, a premium channel dedicated to products from major brands and high-quality items, with exclusive curation aimed at the most demanding consumers.
 

Livestreams with major brands throughout November
Throughout November, the audience can watch live broadcasts featuring promotions, product demonstrations, exclusive coupons, and surprises, in a format that combines entertainment and real-time savings opportunities.