With the advancement of technology in recent years, making online purchases has never been easier. According to data released by Mobile Time/Opinion Box, in 2024, WhatsApp has consolidated itself as the main sales channel in Brazil, being used by 70% of companies to market products and services. This is because AI and algorithms leverage chat commerce services, offering powerful insights so that platforms are more assertive in converting users, with accurate and personalized information.
With great potential for transforming operations, chat commerce services offer automated solutions for the purchase and management of businesses, as explained by Gustavo Soares, COO and Partner of Express Ticket Office“A artificial intelligence has evolved in the B2B sector and has now integrated operations involving customer service, payments, customer experience personalization, logistics and even catalogs within a single”, he says.
AI has several applications in the retail sector, and may be the key to boost online sales. Due to its ability to process large volumes of data and identify patterns, it has become increasingly common for organizations to use strategies and stand out in an extremely competitive market. “Algorithms can predict customer doubts in service and determine even their preferences. This makes each consumer have a unique experience, without waiting for several hours to have a return. Thus, customer satisfaction and connection are strengthened”, adds Gustavo.
In addition, the ability to identify market trends accelerates the response time of companies, which can react to changes and make predictions to prepare for the new demands of consumers. From the understanding of these needs, artificial intelligence can indicate future sales, based on historical, seasonality and even external events.
Artificial intelligence also helps in the creation of marketing content, bringing powerful insights to relevant campaigns. The algorithms analyze the preferences of the target audience, enabling greater interaction and customer interest.“Technology can be a great ally in bringing the consumer closer, collecting information for brands to know them. This facilitates the loyalty of users and sales conversion. This can be the solution to stand out in an increasingly digital and competitive world”, concludes the executive.
