With the arrival of AI Mode, which takes generative artificial intelligence into Google search, SEO continues to move and constantly change. The feature should change not only the way consumers access information, but also how companies need to position themselves so as not to lose space in search engines. liveseo, the largest SEO agency in Latin America, the new scenario brings risks and opportunities that require rapid adaptation.
Recent research already shows the impacts of this transition: according to Ahrefs, searches in which Google displays summarized responses by AI record an average drop of 34.5% in organic clicks on the listed sites. At the same time, a global survey of Ipsos with Google indicates that 54% of Brazilians used generative AI in 2024, above the world average of 48%. That is, search behavior has already changed and tends to accelerate even more.
“Companies that do not adjust their strategy may lose space in the coming months. It is not about abandoning traditional SEO, but rather evolving it into what we call GEO (Generative Engine Optimization), with content and structures prepared to be understood and cited by both search engines and artificial intelligences”, explains Lorena Martins, Marketing Director of liveSEO.
Challenge or opportunity?
LiveSEO points out that change should not be seen only as a challenge. The appearance of companies as reliable sources in AI-generated summaries can strengthen brand authority and increase recognition.For this, it is essential to review content, implement structured data and optimize technical aspects that favor traceability, areas in which liveSEO already operates with its own methodology.
Practical cases of companies accompanied by the agency already show gains: by adapting critical pages to formats compatible with AI mechanisms, businesses in e-commerce segments and services registered not only traffic maintenance, but an increase in conversion rate by qualifying accesses.
“As in other moments of the evolution of SEO, those who move first reap disproportionate results.We are offering companies practical diagnostics on their exposure to AI Mode and strategies to ensure presence in an increasingly competitive environment”, reinforces Lorena.
According to market estimates, AI platforms already direct more than 1 billion monthly accesses to websites.For liveSEO, the message is clear: whoever adapts their strategy first will have a competitive advantage.
Portuguese (Brazil) 
English 
Spanish 
German 
Chinese (Hong Kong) 
Russian 
Hindi 
French 
Italian 
Japanese 
Arabic 
Chinese (Taiwan) 
Bengali 
Bulgarian 
Czech 
Danish 
Greek 
Finnish 
Croatian 
Hungarian 
Indonesian 
Korean 
Lithuanian 
Dutch 
Norwegian 
Polish 
Portuguese (Angola) 
Portuguese (Portugal) 
Romanian 
Slovak 
Slovenian 
Swedish 
Thai 
Turkish 
Ukrainian 
Vietnamese 
Chinese (China)
I understand perfectly! How about: Look, Google's AI is summarizing everything and our organic traffic has fallen 34,5%! But hey, 54% of Brazilians already use this generative AI in 2024! We can not be left out, right? LiveSEO is saying that it is just evolving our SEO to GEO, but I think it will be a giant challenge for us to be a reliable source in the summaries of IATP. But if we adapt quickly, it may gain a little brand authority and even increase the conversion rate, huh 1 IATP-1 I will be swallowed by the fast 1?nggucc thui gian