During Valentine’s Week, celebrated on June 12, Brazilian e-commerce is expected to record one of its sales peaks of the year. In 2024, according to Ebit Nielsen, R$6.5 billion was transacted, reflecting a 12% growth compared to 2023. For small retailers still looking to capitalize on the final stretch of the holiday in 2025, artificial intelligence tools can help accelerate promotions, automate tasks, and improve the shopping experience, even with limited time available.
Lucas Bacic, CEO of Loja Integrada,one of Brazil’s largest e-commerce platforms, shares five practical ways to use artificial intelligence to optimize sales during seasonal events like Valentine’s Day.
- Create personalized campaigns quicklyArtificial intelligence enables the generation of promotional texts, optimized product titles, and descriptions with just a few commands. This helps retailers set up last-minute campaigns more efficiently and coherently, adapting the tone to the target audience.
- Suggest products based on purchasing behaviorAI-powered platforms can recommend products with higher conversion potential based on browsing history, past purchases, and seasonal trends. This allows for more strategic and personalized digital storefronts, even without a specialized marketing team.
- Automate operational tasks to save timeAccording to Bacic, many retailers still handle multiple roles and waste time on activities that could be delegated to technology.
AI can take over routines such as price adjustments, coupon creation, inventory management, and customer communication. This frees up entrepreneurs to focus on strategic decisions and customer relationships.
At Loja Integrada, for example, Komea—a network of AI-powered intelligent agents launched in early June that is still in testing—offers features that assist in operations simply and seamlessly integrated into retailers’ daily routines. - Use data to make quick decisionsAI-powered tools also help with real-time data analysis. They allow businesses to assess sales performance, correct strategy flaws, and highlight products with higher conversion potential, reducing reliance on intuition alone.
- Enhance customer experience with intelligent interactionsAI-powered automated services, such as quick responses to frequently asked questions, reduce cart abandonment and improve perceptions of store efficiency. During seasonal holidays, where purchasing decisions tend to be quicker, this can make a difference in the final results.
According to Bacic, artificial intelligence should not be seen as an occasional tool, but as a strategic ally throughout the entire commercial calendar.
“‘It’s not just about Valentine’s Day. AI can be an ally for all events that traditionally boost e-commerce, such as Father’s Day, Children’s Day, and Christmas coming later in 2025. Those who learn to apply the technology with clarity and purpose gain an advantage not just in one campaign, but in the entire growth journey of their store,’ says Lucas Bacic, CEO of Loja Integrada.”
