The report Perspectives of the CIO Agenda for Industry and Retail 2024, produced and released by Gartner, brought an estimate that by 2026, more than 75% of retail companies will adopt artificial intelligence solutions in order to generate customer data that simulate real information. Currently, only 5% of Brazilian organizations apply GenIA, that is, only one in 20 competitors is investing in technology. However, within a year and a half, the forecast is that three out of four will be with technological processes in this sense, Yalo, intelligent processes and sales processes have integrated quality to more.
Over the last few years, generative AI has been developed and improved in order to become a great ally, in general, of entrepreneurs, retailers, merchants and retailers in the country. The tool has significant benefits by integrating systems and software as training agents increasingly intelligent, agile and qualified according to each business model, respecting the various personas of the target audience, adhering to personalized strategies and real connections with users.
“The revolution we are living with artificial intelligence is increasingly accelerated and ubiquitous. I believe that it will develop even more in a grand magnitude, perhaps 100 times greater than the changes that have impacted us in the last 20 years. It is urgent the need to study, follow up to ally ourselves with the solutions that AI reveals to boost our sales, optimize steps and simplify the journeys thinking about employees, agents, partners and end customers”, explains Manuel Centeno, General Manager of Yalo in Brazil.
Smart agents are today an evolutionary reality within small, medium and even large businesses of all sectors, which represent a potential solution generated by artificial intelligence. The integration of an intelligent sales platform, with highly trained assistants, allows information readings and data analysis at infinite speed on any topic.
For John Bernartt, an expert in artificial intelligence, the training of agents needs to be part of the routine work in companies, in order to adapt the sales model to reality as soon as possible. “People need to be prepared to start creating relationships with this type of technology, viewing the tool as an ally in their daily lives. I understand that there is a fear for many people, it is important to investigate and ensure the protection of data, but we also need to adapt with the need to send emails, with the emergence of the internet and, in this way, we need to adapt and see AI as an extension of our services, since we are the ones who train it from interactions and interruptions.
Between April and June this year, the Artificial Intelligence in Retail survey, conducted by Central do Varejo, analyzed 307 Brazilian retailers regarding their investments. The information collected revealed that most of the companies' applications are focused on the marketing and sales area. The ranking follows with customer service through chatbots (56%), marketing content creation (50%), customer experience customization (36%) and trend analysis (34%). Other relevant applications are report automation (25%) and fraud prevention (2513T).
Being most applied in customer service, investment in intelligent agents is an opportunity that must be prioritized. The automation of retail sales processes remains conversational, but the current scenario of AI allows the customer to talk and explain their need to an engaged and humanized seller. The integration of the intelligent platform within a conversational aspect with trained agents translates a more natural relationship for us. We analyze the moment we are living as a renaissance with super sellers. We return to the conversational that we already live, only now we are empowered with our strong ally, technology.
For the future, Yalo plans to launch intelligent sales agents that are being trained with technical skills to be salespeople models in order to strengthen the implementation of these new technologies in organizations.“In addition to agility and optimization, innovation promises to transform the journey through closer and quality interactions, strengthening relationships to boost sales and promote customer loyalty”, concludes Manuel.
