Cuco Agency announces operations in New York

The Cuco agency, recognized for acting as a laboratory for experience marketing, is serviced by Latam and Americas in 2024. The novelty occurs with the arrival of a new operation by Cuco now in New York (United States), anticipating the celebrations of the agency's 10th anniversary of its operations.  

For the founding partner and CEO of the Cuco agency, Luan Teixeira, this movement consolidates the company's positioning at events. “Operating with an office in the United States was our goal of expansion. Today, we are taking an important step towards making our strategic development planning tangible. We believe that this bridge between São Paulo and New York will bring many innovations and trends to our market”, explains the executive, who is a producer of events for passion and a bachelor in International Relations by Training – studied at ESPM (School of Advertising and Marketing). In the United States, Teixeira also studied an entrepreneurship and innovation program at Stanford University Graduate School of Business (Stanford Ignite).  

For him, this new arm of Cuco in New York reflects the maturation achieved in this journey, forming a service with independent operations, but which also bring consistency to the agency's customers always in an agile and accessible way. Only from 2022 to 2023, Cuco registered a growth of 20%.  

Founded in October 2015, Cuco was created to be an agency that produces experiences with its own events, activations and content. Over the course of this nearly a decade, the Agency has Case studies strategic and innovative, as a Nike Well Collective launch, pop up store Isdin at Parque Ibirapuera, Terra Clientes at the São Paulo Parade, Casa Desinnchá, The Connected Words, UBS Events, Sephora House, Halloween Sephora, among others. Among the brands served by Cuco are Red Bull, Terra, Coca-Cola, HBO, C6Bank, Natura, E!, Kimberly-Klark, Sky, totaling a portfolio with more than 100 customers served in recent years.   

In this sense, CUCO deliveries rely on process automation and are diluted on different fronts, such as activations, celebrations, lectures, awards, fairs, roadshows, cultural and tax incentives. According to Dennis Vianêz, founding partner of Cuco and head From a product and curatorship, the company's DNA is to co-create memorable, innovative and immersive strategies with customers. “We are ready to bring solutions that add to business, regardless of the format, which can be corporate, owner or even activation of brands in major events and fairs. Each action is designed according to the customer's needs.”, reinforces Vianêz.  

“Our day-to-day contemplates the idealization and execution of corporate projects ranging from traditional to the most creative, in addition to attracting sponsorships via the incentive law. I usually say that we serve our client in a personalized way with our core business which is to deliver events, internal and external, regardless of location or size, always trying to maximize the impact of actions”, completes the founding partner and head of product and curation, which states that the creative economy is one of Cuco's commitments. 

The new office is situated at 18 West – 18th St New York, NY | 10011, USA. In São Paulo, the office is located at Rua Butantã, Nᵒ 194, 6th floor – Pinheiros.