Adtech optimizes ad in applications, conquers“gigantes” and already projects expansion in 2025

A Appreach, largest application advertising specialist in Brazil, announces growth projection of 60% for 2025, driven by the transition from adtech to agency specialized in advertising for apps. The company positions itself in the global market of solutions for media in applications with a complete offer of services, including metrics analysis, acquisition strategies, optimization and 24/7 monitoring.

Present in key sectors such as retail, fintechs, delivery and food service, the company already has a portfolio of relevant customers, including such as Ifood, Natura, pan bank, paramount, PETZ, Claro, C6 Bank, Burger king and Netshoes.

For 2025, the brand will bring new solutions to help brands acquire new users of their applications. One of the main initiatives is Reach Lab, which offers detailed analysis and reports even for apps that do not yet use advanced performance measurement solutions. With this, Appreach provides companies with the tools they need to boost their applications from the beginning and achieve tangible results.

In 2024, the digital advertising market for applications showed signs of reheating, after the second half.In this scenario, the company chose to focus on strategic adjustments and strengthening its position in the market, rather than seeking accelerated growth. 

“The year 2024 was marked by our consolidation, where we prioritized solidity and innovation, developing customized solutions that more effectively met the specific needs of each client, we stand out for the ability to offer strategies based on deep data, allowing accurate optimizations and results adjusted to the success of each” application, evaluates Felippe Moura, country manager of Appreach.

The new digital horizon for targeted advertising

Connected TV, known as CTV (streaming Internet content on screen), is on the rise, pointed to one of the most promising segments for advertisers in search of highly targeted strategies. With the increase in streaming consumption and the migration of audiences from traditional media to digital platforms, CTV offers unique opportunities for engagement.  

Appreach, always attentive to market trends, is already positioned to meet this growing demand, in addition to the formats that already operate. Through solutions that connect the application and CTV ecosystem, the agency will allow brands to deliver impactful messages, integrated with consumer behavior on multiple screens. “O CTV is the next big wave of digital advertising, and we are ready to help our customers navigate this new scenario, keeping the focus on performance and measurable results”, highlights Felippe.

With the projection of growth and new fronts of action, Appreach enters 2025 focused on consolidating its presence as a reference agency for applications and exploring the opportunities of the media market in the sector.The objective is to follow the changes of the digital market, offering integrated solutions that meet the demands of customers from different sectors and levels of technological maturity. Thus, the company seeks to balance innovation and concrete results, reinforcing its role as a long-term strategic partner for its customers.