Adtail announces e-commerce deployment and evolution services based on the VTEX platform

The full service agency Adtail, which already offers complete digital marketing solutions, now also operates with the development of virtual stores and marketplaces through VTEX, one of the main e-commerce platforms in the world.

With the novelty, the competitive advantage of offering the complete integration between digital marketing and e-commerce is created, so that stores will already be optimized for traffic generation and conversion from the beginning.

“We see a growing customer demand for robust and scalable solutions in the e-commerce industry.VTEX as a leading platform offers a powerful combination of technology and flexibility, aligning perfectly with our digital marketing expertise and the goal of providing a complete and integrated service”, points Andre Bonanomi, CRO of Adtail.

Features such as the native capacity of multi-stores, omnichannel integration, support for marketplaces and advanced customization tools, as well as the flexibility and ability to serve both large and small and medium businesses in different sectors, were the reasons for VTEX to be chosen. From this decision, the agency team was expanded and trained specifically in the platform functionalities, including a multidisciplinary team that involves VTEX developers, e-commerce strategists, data analysts and UX/UI specialists. It was also possible to implement unique differentials for Adtail, such as the use of data for continuous optimization and automation for conversion increase.

“It is like having the perfect marriage: a platform with a wide ecosystem of integrations and a specialized agency in performance to expand results. It is a very important step for us. We already offered consulting and optimization services for e-commerce, but, with the partnership with VTEX, we started to offer a package of end-to-end solutions for our customers”. CRO points out. The service is still in the early stages of launch, but Andre ensures that there are promising projects underway in sectors such as fashion and electronics.

For the future, there are plans to expand to offer services such as consulting for marketplace operations and customized solutions for B2B. There is also talk about the development of new integrations to use artificial intelligence and automation in optimizing the customer experience during purchases.

“We expect significant growth both in terms of customer base and revenue as demand for complete e-commerce solutions continues to increase. With VTEX, we anticipate increasing our participation in key sectors and expanding our footprint in more complex projects, especially in companies looking to rapidly scale their online operations”, concludes Bomanomi.