ADSPLAY, a media hub that offers solutions from the top to the bottom of the funnel, announces the acquisition of the startup Pixel Roads (which is now called just Pixel), specialized in integrating digital media channels with multiple ad formats into an integrated, simple and intuitive system. With trading, ADSPLAY strengthens its technology and performance ecosystem and forecasts a growth of 35% later this year.
Edu Sani, CEO of ADSPLAY, comments that the main objective of the acquisition is to complement the company's ecosystem of solutions.“Today, we operate with programmatic media services focused on awareness and branding, as well as performance with affiliates. Pixel, which is rapidly growing (from 2023 to 2024 grew 150%), enters as a technology arm, essential to gain scale and meet a customer profile that seeks autonomy and flexibility in the” operation, he highlights.
ADSPLAY starts to offer customers a complete portfolio of online solutions, which was previously carried out with companies and tools available in the market.“We wanted to strengthen our proprietary solutions and, with the arrival of Pixel, we gained an experienced team of programmers and a solid base to develop our own technologies, expanding our autonomy, speed of delivery and differentiation in the” market, Sani comments.
With the acquisition of Pixel, ADSPLAY seeks to offer differentiated products that transform the market of agencies and customers, in addition to the day-to-day of media professionals.As protagonists in digital media transformation, ADSPLAY positions itself as a technology and performance hub for brands and agencies seeking more intelligence, autonomy and scale in their campaigns.
For Sani, partners and customers only have to gain from this acquisition.“This move allows us to expand our portfolio of services and deliver more value to customers, whether through white label products, automation tools, new measurement models or predictive analytics”. And adds: “We will also accelerate the time-to-market of solutions that were in pilot phase and now gain more technical robustness”.
Bruno Oliveira, former CEO of Pixel Roads, assumes as COO (Chief Operating Officer) of ADSPLAY, and comments that the goal is to keep moving, with courage to innovate and with talent to build. “It will be more than an integration of companies, as it is a sum of visions, people and purpose”, concludes. Leandro Navatta, co-founder of Pixel, assumes as CTO (Chief Technology Officer) in ADSPLAY.
ADSPLAY now has 80 employees, adding the professionals of both companies.
