ADSPLAY, the media hub that offers solutions from top to bottom of the funnel, announces the acquisition of the startup Pixel Roads (which will now be called simply Pixel), specialized in integrating digital media channels with multiple ad formats in a simple and intuitive integrated system. With this deal, ADSPLAY strengthens its technology and performance ecosystem and expects a 35% growth this year.
Edu Sani, CEO of ADSPLAY, comments that the main goal of the acquisition is to complement the company’s ecosystem of solutions. “Today, we operate with programmatic media services focused on awareness and branding, in addition to performance with affiliates. Pixel, which is rapidly growing (150% growth from 2023 to 2024), enters as our technology arm, essential for scaling and serving a client profile that seeks autonomy and flexibility in operations,” he highlights.
ADSPLAY will now offer clients a complete portfolio of online solutions, which was previously done with companies and tools available in the market. “We had the desire to strengthen our proprietary solutions, and with the arrival of Pixel, we gained an experienced team of programmers and a solid foundation to develop our own technologies, enhancing our autonomy, delivery speed, and differentiation in the market,” Sani comments.
With the acquisition of Pixel, ADSPLAY seeks to offer differentiated products that transform the market for agencies and clients, as well as the daily work of media professionals. As protagonists in the digital media transformation, ADSPLAY positions itself as a technology and performance hub for brands and agencies seeking more intelligence, autonomy, and scale in their campaigns.
For Sani, partners and clients have only to gain from this acquisition. “This move allows us to expand our service portfolio and deliver more value to clients, either through white-label products, automation tools, new measurement models, or predictive analytics.” He adds, “We will also accelerate the time-to-market of solutions that were in the pilot phase and now gain more technical robustness.”
Bruno Oliveira, former CEO of Pixel Roads, takes on the role of COO (Chief Operating Officer) of ADSPLAY, and comments that the goal is to keep moving forward, with the courage to innovate and the talent to build. “It will be more than just a company integration, as it is a sum of visions, people, and purpose,” he concludes. Leandro Navatta, co-founder of Pixel, takes on the role of CTO (Chief Technology Officer) at ADSPLAY.
ADSPLAY now has 80 employees, including professionals from both companies.
