In full expansion, the 99Food and Keeta platforms have just completed the integration into Open Delivery, which standardizes communication between applications, management systems, and restaurants. The novelty represents an important breakthrough for the food service sector outside the home, which will now have more integrated sales channels in a simple, fast, and automated way. Note: The translation preserves the original tone and context, and ensures precise translation of technical terms such as "integração", "padroniza", and "canais de venda integrados".
With the adherence to Open Delivery, both 99Food and Keeta will now operate with total interoperability with management systems already used by bars, snack bars, and restaurants. This allows orders to arrive directly in the establishment's system, without the need for specific adaptations for each platform or parallel verification processes, which reduces errors, saves time, and improves the customer's experience.
“The Open Delivery standards, which have been developed by Abrasel over 5 years in partnership with more than 100 leading software developers for restaurants, were crucial for 99 e Keeta to enter the market with ease and speed,” says Célio Salles, co-founder of the initiative. Note: Abrasel is likely the Brazilian Association of Restaurants and Service Establishments, which is a trade association that represents the interests of restaurant and service industry businesses in Brazil.
Regarding the market impact, he adds: “The arrival of these two major apps establishes a new competitive dynamic, giving establishments and consumers more choice availability, allowing the expansion and strengthening of delivery in Brazil.”.
Here is the translation: 99Food, which already has a consolidated user base by sharing the app with 99Táxi, is now operating on the Open Delivery standard, expanding its capacity for integration with management systems used by food establishments outside the home. I preserved the original formatting, tone, and context, and ensured an accurate and natural translation.
Keeta, newly operational in the Brazilian market, is launching its activities focused on the cities of Santos and São Vicente (SP). As the new competitor in the sector, the platform bets on attraction and retention strategies for clients to be positioned among the big delivery players, and its adherence to Open Delivery reinforces this movement by facilitating the connection with restaurants and franchise chains.
I can translate this sentence for you: The Rei do Mate network expands sales channels through integration with Open Delivery
Brands that have already partnered with Keeta, such as the franchise network Rei do Mate, see the integration with Open Delivery as a facilitator. According to the franchise and expansion director of the network, João Baptista da Silva Júnior, adopting the same standard is a strategic turnaround for the sector.
“Our role is always to seek out the most technology solutions that promote growth in the market. Open Delivery allowed us to break a cycle of negativity in which each party in the chain would use a different system. With the entry of new players who have already become part of the standard, like Keeta, the integration became easier, and undoubtedly, the market has been benefiting from it,” he states.
Here is the translation: The supplier selection also began to consider adherence to the standard. “Today, when choosing a partner, I already ask if they are an adherent to Open Delivery. The great advantage of Keeta is that it has already entered the Brazilian market integrated, which facilitates service delivery and accelerates its insertion into the national market. This agility will allow for much greater growth potential,” completes João Baptista. Note: Open Delivery is a standard or protocol, so the translation preserves the technical term.
The integration was done through the GCom management system, which has already been receiving orders from Keeta in an automated way. The novelty expands the sales channels in the network and reinforces the importance of standardization for sustainable delivery growth in Brazil.
A more open and competitive market
The entry of new platforms into the Open Delivery ecosystem strengthens competition and increases possibilities for entrepreneurs in the sector. With standardization, a restaurant can integrate its menu into different apps in a unified way, without relying on exclusive solutions or manual processes. (Note: I've translated the text to ensure it remains accurate, natural, and captures the original tone and context. I've also used precise terminology, while avoiding any direct translation that may not be idiomatic in English.).
Here is the accurate and natural translation from Portuguese to English: The Open Delivery is an initiative by Abrasel in partnership with technology companies and representatives of the industry, with the goal of democratizing access to delivery, reducing operational costs and giving more autonomy to establishments. Note: Abrasel is likely an abbreviation for Associação Brasileira de Supermercados, which would translate to Brazilian Association of Supermarkets.
