The global technology landscape continues to evolve at a rapid pace, bringing extraordinary opportunities and complex challenges to 2025. Not to be left behind, many organizations around the world have on the radar the importance of intelligent insights, diversity of testing and the ability to adapt quickly.
To help managers in this process, CESAR, the most complete innovation and knowledge center in Brazil, highlights seven key trends that will shape the corporate ecosystem and the digital environment and, as a consequence, our future.
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#1 Agentic AI: The rise of autonomous digital workers
The trend of Agentic AI represents a significant leap beyond traditional chatbots and automated systems, bringing autonomous decision-making capabilities that promise to reshape how organizations operate.
While conventional AI tools follow predetermined scripts, Agentic AI systems can learn, reason, and act independently of defined parameters. By 2028, Gartner predicts that 15% of daily work decisions will be made autonomously by these systems.
Tasks that once required days of manual processing can now be completed in seconds, from complex customer account management to business operations.As this technology matures, we are seeing the emergence of new roles as AI trainers and workflow orchestrators.
In addition, the workplace of the future will likely be a hybrid environment where humans evolve from task executors to strategic orchestrators, managing teams of specialized AI agents. The CESAR Generative AI Lab (GenIAL) itself exemplifies this evolution. Established in 2023, GenIAL focuses on the design of AI-driven business models, with the goal of building a robust model training infrastructure and offering targeted educational programs.
#2 Ambient Intelligence: The Invisible technological revolution
The next wave of technological transformation is not only smart, but invisible and ubiquitous.As we move into 2025, Ambient Intelligence or “Environmental Intelligence” is intertwining in the fabric of our cities and industries, with Brazil emerging as a major innovation hub.
An initiative called Yes!Recife exemplifies how this trend can address urban challenges, using Design Thinking and collaborative workshops to tackle issues from efficiency in health care to real-time road maintenance.
The future lies in what a Brazilian investor calls the “AIoT First” approach to the powerful fusion of AI with the Internet of Things. This convergence is creating intelligent environments that respond transparently to human needs, from optimizing industrial operations to improving urban services, while prioritizing sustainability and quality of life.
#3 Quantum Computing: Exploring the future of high-performance technology
Quantum computing represents an imminent revolution in computational capabilities, promising to push the boundaries of traditional technologies with its ability to process information at an unimaginable scale and speed.This emerging technology has the potential to solve complex problems that are insurmountable to classical supercomputers, such as molecular simulations for new drug discovery, optimization of global logistics systems, and advanced financial analysis for risk mitigation.
As quantum computing advances, it opens the door to creating quantum algorithms that can transform cryptography, artificial intelligence, and the analysis of large volumes of data, with significant impacts in virtually every industry and research sector.
#4 Critical infrastructure: The new front line of cybersecurity
Recent data shows that cyber attacks against these systems have increased by 30% in just one year, with the energy, transportation and telecommunications sectors emerging as prime targets.
The Integrated Security Center in Advanced Systems (CISSA), Embrapii Center of Competence in Cyber Security, Embrapii initiative, operated by CESAR, is leading the evolution of cybersecurity in Brazil. CISSA represents an innovative operating model focused on four main fronts: identity and access management, data protection and privacy, cyber threat intelligence and legal, ethical and behavioral aspects.
This initiative comes at a crucial time, as Brazil's reliance on foreign technology platforms has created significant security vulnerabilities in critical infrastructure. The risk extends beyond individual systems.Recent disruptions have highlighted how reliance on solutions from major international technologies can compromise national security and operational resilience.
#5 Building human-centric security
The evolution of cybersecurity should focus on its most critical component - humans. With 88% of data breaches attributed to human error, organizations are recognizing that technology alone is not enough. The challenge is particularly present among age groups, with younger employees about five times more likely to report security errors.
While 32% of employees aged 31-40 clicked on phishing links, only eight percent of those over 51 report having fallen for these scams.
The path forward requires a multi-faceted approach that includes integrating security into daily workflows, replacing traditional training with interactive learning experiences, and engaging employees in security policy development.By treating security as a collaborative effort, organizations can build stronger defenses that leverage both human acumen and innovation.
#6 Defense against disinformation: A new security frontier
Disinformation is intensifying in Latin America, with sophisticated digital“mercenaries” operating across the political spectrum to spread false narratives.These actors are increasingly adept at circumventing social media platform security measures, creating a complex challenge that calls for innovative solutions.
A collaborative investigation by media organizations in 14 Latin American countries has exposed the scale of this threat, according to Foreign Policy.The survey, coordinated by the Latin American Center for Investigative Journalism (CLIP), reveals how disinformation networks have successfully evaded both platform controls and government oversight.
As an example, the Brazilian Electoral Court demonstrated how swift action can be effective, having successfully countered false allegations of electoral fraud within 24 hours of its appearance.
#7 Corporate security: The Financial Sector of Brazil under threat
The success story of fintechs in Brazil has created an unexpected challenge: unprecedented levels of financial cybercrime.With Pix processing more than three billion transactions monthly 2 times more than traditional card payments & digital financial infrastructure in the country has become an attractive target for sophisticated attacks.
The statistics tell a compelling story: 44% of Brazilians only maintain digital accounts, making the market particularly vulnerable to browser-based threats.
Experian's acquisition of US$350 million from ClearSale in October 2024 signals a shift to integrated fraud prevention solutions that combine transaction monitoring with account security.
