7 Tips to have a good relationship with the customer and not only sell

Building a solid relationship with the customer is fundamental to ensure not only a sale, but loyalty, trust and good recommendations. More than offering a product or service, what remains is the experience he takes with him. See seven practices highlighted by business consultant Bruno Carvalho dos Santos, CEO of the agency AMZMP, which operates with marketing and relationship.

1. Listen carefully
“The customer needs to feel that their opinion matters. Listening really avoids standardized solutions and makes room for a personalized service”, explains Bruno.

2. Be transparent
According to the expert, promising beyond what you can deliver generates frustration.“Clarity about deadlines, prices and results strengthens credibility.”

3. Create trust bond
Showing genuine interest in the customer need creates bonds that extend beyond the purchase.

4. Be available
Responding with agility and being accessible conveys security.“Availability is one of the biggest factors of customer satisfaction”, reinforces Bruno.

5. Offer solutions, not just products
More than selling, you need to show how your solution positively impacts the life or business of the customer.

6. Track after sale
“O after-sales is decisive. Asking if the customer was satisfied, offering support and maintaining contact demonstrates continuous” care, says the consultant.

7. Surprise with small gestures
Simple attitudes, such as thanking for preference or sending a message on special dates, reinforce the bond and humanize the relationship.