As Black Friday approaches, entrepreneurs and online retailers have the opportunity to maximize sales and strengthen their brands in the competitive digital environment. Google research indicates that this year, 621% of Brazilians intend to make a purchase during Black Friday. The data also shows a 131% increase in searches for these product categories in the first half of 2024, compared to the same period last year.
The 'E-commerce Trends 2024' survey, conducted by Octadesk in partnership with Opinion Box, shows that 851% of Brazilians make at least one online purchase each month, and 621% of consumers make two to five online purchases per month. With the growing demand for online shopping, it's essential for companies to invest in an efficient website that ensures easy payment and fast service.
"By investing in a good website, entrepreneurs not only improve the customer experience but also expand their reach, allowing their brand to reach a much wider audience. A well-structured website is the digital showcase that converts visitors into buyers, providing ease of transactions and building brand trust. In today's fiercely competitive environment, having a solid online presence is crucial to business success," explains Rafael Hertel, Marketing Director at Hostinger.
Rafael highlights that creating a website can be a quick and affordable process, especially with the tools offered by Hostinger, a company specializing in website creation and hosting. "In a matter of moments, any entrepreneur can build their online presence intuitively and efficiently. With hosting plans starting at just 10 reais, through Hostinger, everyone has the opportunity to stand out in the digital world without breaking the bank."
The company currently serves customers in over 150 countries, and this year, Hostinger announced reaching 500,000 customers in Brazil. "We are thrilled to celebrate reaching 500,000 customers in Brazil, as it reflects not only our commitment to offering affordable and effective solutions, but also the trust placed in us," concludes Rafael.
