5 essential tips for above-average customer service

With the dynamism of the market, excellent customer service has ceased to be a competitive differentiator and has become an essential requirement for any successful company. This is an area directly related to the consumer's emotions, influencing the entire purchase journey from beginning to end. Therefore, it is the moment for the store to attract positive attention, win customers through touch, and stand out from the competition with loyalty and a solid reputation.

The opportunities of good customer service 

Due to globalization, the expansion of the Internet, and all the market movements, it's difficult for a product to impact users purely through demand, benefits, or deliverables. "In this regard, I like to recall the famous phrase: 'nothing is created, everything is copied,' and today, this action is facilitated by the excess of information." online", making it difficult for a brand to guarantee a completely unique and unmissable service," comments Tiago Sanches. head total IP Sales.

In view of this scenario, where unique qualities gradually diminish, the way an interested party is welcomed emerges as the great differential factor. "The logic is simple: happy buyers are more likely to return, refer, and recommend to potential new clients. However, this is the fruit of an entire process with several stages, where the support received is present in all of them," points out the specialist. 

Tips for successful customer service

With this importance in mind, Sanches lists five essential points to ensure above-average assistance:

• Knowledge: the team responsible for audience relations needs to understand the product's functionalities, usage, and advantages. Only then can they provide intelligent, direct, clear, and specific answers;
• Effective union with technologyToday, modernization allows brands the privilege of relying on mechanisms tech to guide their actions. My advice is: make the most of this opportunity and team up with like-minded companions. This way, both can help each other achieve actionable insights, valuable. Total IP is always available to help locations with a vision for the future!", analyzes the manager;
• The most common and direct translation for "Humanização" from Portuguese to English is **Humanization**. Depending on the context, other translations might be more appropriate, but **Humanization** is generally the best fit. Here are some other possibilities, depending on the nuance you want to convey: * **Making human** (more literal, less common as a single word) * **Rendering humane** (if talking about making something less cruel or more compassionate) * **Human-centered design/approach** (in the context of design or strategy) * **Person-centered care** (in a healthcare context) However, if you're looking for a single, general word, **Humanization** is usually the correct choice.: Due to the frequent use of machines in people's daily lives, there is an increasing shortage of feeling welcomed by a human. For this reason, Total IP offers the possibility of speaking with an attendant, even when the first contact is made by a machine. bot;
• Target group research: Tools like Artificial Intelligence have become great allies when it comes to delving deeper into a topic or individual. Therefore, it is an excellent alternative for establishments to learn about their person and achieve them incisively;
• Chatbots: amidst the powerful opportunities of the technological revolution, the use of robots to support employee activities has been an extensively discussed topic in recent years. "With the pandemic, we were faced with an absurd variety of societal updates, which have remained after the end of the health crisis and become part of our routine. Chatbots are now essential elements for an automated and assertive environment, leading to increased productivity, the development of more elaborate strategies, and faster feedback," he clarifies.

Translating "A preparação da equipe para lidar com a inovação" into English, here are a few options, each with slightly different nuances, depending on the context you want to emphasize: **Most Direct and Common:** * **Team preparation for dealing with innovation.** * **Team preparation to handle innovation.** **Slightly more active/dynamic:** * **Preparing the team to deal with innovation.** * **Preparing the team to handle innovation.** **If you want to emphasize the *readiness* or *capacity*:** * **Team readiness for innovation.** * **Equipping the team to deal with innovation.** (This implies providing the necessary tools/skills) **If you are talking about setting up the team specifically for this task:** * **Setting up the team to deal with innovation.** **Choosing the best option depends on the surrounding text and your specific emphasis.** However, the first two options are generally the most straightforward and widely applicable. 

Satisfied and well-trained leaders are essential for achieving good external results, delighting with their performance. This is a journey shaped from the promotion of workshops from internal aspects to the structuring of the organizational culture. "That's why Total IP not only cares about the well-being of its employees but also offers partner businesses a multi-technological team, ready to support every phase, from implementation to suggesting continuous improvements. The most important thing here is, certainly, to ensure understanding and information for everyone involved," concludes Sanches.