Brazil is the fifth largest social media market in the world 84% more than 841T of the population uses social networks daily, according to Statista data. In this scenario, WhatsApp stands out as one of the main applications for daily use of Brazilians. The ease of use, immediate communication, low cost and high accessibility for businesses of all sizes make the app a powerful tool for both companies and consumers.
“Companies that adopt WhatsApp are able to not only increase their sales, but also establish stronger relationships with their” customers, explains Cristian Medeiros, CTO of Clicksign “ is an electronic signature company that materializes relationships between people and business in the digital environment.“The integration of applications and systems with the platform results in more efficient communication focused on the consumer experience”, he comments.
Thinking about helping organizations in their digital transformation journey, here are 5 tools that help companies to leverage their business through the app:
1- Automation of responses
There are several automation tools that allow the optimization of processes in the management of Whatsapp Business. Among them, are those that enable better contact with customers, such as the use of chatbot for large-scale service. With this type of feature, it is possible to make instant communication using the automation of standardized responses.
In addition, there is also the possibility of generating statistical data of the shipments (how many messages were delivered and read) and what were the main responses of customers (doubts, compliments and complaints) SendPulse ^customer groups can be categorized according to the purchase profile and create more targeted and effective strategies.
2- Creation of arts
Resources such as Canva stories Desygner they help in the creation of posts, banners and graphic pieces for dissemination on social networks and WhatsApp. This all without needing in-depth knowledge in design.
When it comes to developing content, using images with good resolution and attractive help motivate the customer to contact. After creating the pieces for publication, joining this strategy with automations and disseminate the images to groups targeted by interest can further impact consumers.
3. Contractual agreements
Accepted via WhatsApp is the process of obtaining a formal confirmation, approval or consent for a service, product or term. This acceptance method is increasingly popular among businesses and consumers due to the convenience, efficiency and wide adoption of the app as a communication tool between companies and customers.
The functionality expands the possibilities of choices of the sender, allowing the signer to have a simpler experience, through an application that is commonly used in their day to day. It also offers a high level of security and legal compliance, especially if integrated with solutions that guarantee user authentication and end-to-end encryption, such as Clicksign.
In addition, the response time for an accept via WhatsApp tends to be much faster compared to conventional methods such as email or physical correspondence, a factor that accelerates turnover.
4- Mass firing
Just like chatbot automation, you can boost communication with the use of mass shooting. In short, these applications distribute via WhatsApp marketing campaigns for the products or services offered by your business. In other words, your customer list will receive promotions, information and news through instant messages.
This type of communication campaign can be done using texts, videos, audios and images. The great advantage, in this case, is the possibility of disseminating your business on a large scale, with reduced effort. One of the most well-known platforms with this function is the Zenvia.
5- Integration with social networks
There are programs, such as the Whatsite, which create a link of your WhatsApp integrated to your channels on social networks. This facilitates the contact of customers with the service team. This not only streamlines communication, but also extends accessibility, allowing customers to contact quickly and conveniently, whether to ask questions, solve problems or even make orders directly through the app. This integration is a strategy for companies seeking to offer solutions faster.
