5 practical tips on how Artificial Intelligence can boost your store's sales

Brazilian retail is undergoing a transitional phase: interest in artificial intelligence (AI) is growing, but its adoption remains cautious. According to a survey by CNDL Brasil, 87% of business owners are already familiar with AI tools, yet only 14% report effectively using them in their operations.

For Renato Rodrigues, CEO of Softcom, a leading company in management software and AI, the key lies in starting in a practical, accessible, and gradual manner. “AI is not a luxury; it is an efficiency tool. The secret is to apply it in daily operations, focusing on solving real business problems,” he states.

Below, Renato lists five essential tips for small and medium-sized entrepreneurs to grow with technological support and transform data into results.

CStart by automating repetitive tasks

Inventory control, product replenishment, and price updates can be automated with AI support. This frees up time for entrepreneurs to focus on strategic decisions, such as marketing and customer relationships.

“Automation is the first step toward gaining efficiency. It's where AI demonstrates its value right from the start,” emphasizes Renato.

Use AI to better understand your customer

Intelligent tools can analyze purchasing behavior, identify patterns, and suggest products based on each consumer's profile. This personalization increases the chances of repeat purchases and customer loyalty.

“Personalization is the new relationship marketing. Understanding the customer in real-time is what makes the difference,” he explains.

Invest in intelligent customer service

Chatbots and virtual assistants help provide quick service, reduce wait times, and offer 24/7 support. In digital retail, AI becomes an ally in enhancing the customer experience and helps humanize interactions even in automated channels.

Make decisions based on data, not assumptions

AI helps retailers understand what sells best, forecast demand, and adjust marketing campaigns based on real data. This predictive analysis reduces waste, improves profit margins, and anticipates trends.

“With AI, small businesses can make decisions with the same precision as large chains,” says Renato.

Take the first step, even if it's small

The biggest obstacle remains cultural: many entrepreneurs believe AI is complex or too expensive. However, there are now accessible and scalable solutions that allow for a gradual start.

“Transformation doesn't happen overnight. But every step toward digitalization is an advance in competitiveness,” he reinforces.

The use of artificial intelligence represents more than a trend; it is a movement of adaptation and survival. In an increasingly digital and demanding market, technology is establishing itself as the engine of a new human, connected, and intelligent economy.