The number of entrepreneurs in Brazil in 2023 was 90 million, is what shows a survey conducted by the Global Entrepreneurship Monitor (Global Entrepreneurship Monitor (GEM), conducted by Sebrae in partnership with the National Association of Studies in Entrepreneurship and Small Business Management (Anegepe). Investing in an innovative business model can be an excellent way to stand out in the competitive market.“Explore the two-in-in-one store format, where two distinct operations are combined under a single management and in the same space, can be a great differential a Cosape Smart Cafela with Vanessa Specials.
The CEO has prepared five tips for those who want to undertake in this business format, check out:
Research & planning: it is important to conduct a detailed market research, identifying if there is sufficient demand for both activities that will be deployed on site. “Understand the consumer profile, their needs and preferences. Also investigate the competition, to assess how you can stand out”, comments Vilela.
Synergy between business: make sure the two activities have natural synergy and can complement each other, have options that share a similar target audience, tend to benefit more from this strategy.“An example is what we did with Kapeh, which unites a full cafeteria and a natural cosmetics store based on coffee”, says the CEO of the brand.
Training: have a team that believes and understands your products and services, this is a golden tip to captivate the customer. Invest in training to technically train, training the specific skills of both operations.
Develop your emotional intelligence: to undertake it is necessary to be prepared to deal with pressure, this ensures sustainable business growth.The ability to recognize, understand and manage one's own emotions and that of others, can significantly improve leadership and decision making.
Be flexible and adaptable: the market is constantly changing, be open to adjusting your business strategy based on feedback from customers and your employees.
