4 Steps to turn WhatsApp Business into a sales machine at Carnival

Carnival is a strategic date for Brazilian retail to leverage results.In a consolidated digitalization scenario, automation with a focus on hyperpersonalization has become a requirement for competitiveness.Zenvia, which enables companies to create personal and fluid experiences throughout the consumer journey through Zenvia Customer Cloud, lists four strategies for merchants to maximize sales during the holiday using WhatsApp Business.

Smart service with personalized suggestions

Generative AI agents expedite queries on availability and suggest complementary items during interaction, interpreting carnival audios and slang with natural language. The solution processes requests via native checkout on WhatsApp and operates uninterruptedly, even with offline sellers.This autonomous driving, from doubt to closure, can raise the average ticket by up to 25% with real-time upsell strategies.

Virtual showcase and conversational commerce

The use of interactive catalogs and status updates with themed products allow direct purchase in chat. The format converts high application traffic into transactions, facilitating from immediate pickup in physical stores to the operation of street vendors, integrating physical and digital inventory into a single multichannel platform.

Demand validation and reduction of withdrawals

Polls map preferences and automated flows schedule deliveries.The technique turns purchase intent into confirmed order, which aids in inventory planning and reduces the dropout rate by up to 40%. In addition, the use of proactive active messages recovers abandoned carts in a personalized way.

Real-time data management and 360° vision

Monitoring dashboards track opening, clicking and conversion metrics instantly. Analytics enables agile adjustments such as boosting promotions at peak times and identifying the best performing products for business optimization. Integration with CRM allows data collected at Carnival to fuel retention strategies for the rest of the year.

By integrating these tools, the retailer can absorb the peak demand typical of revelry without sacrificing the quality of service. The strategy turns the messaging channel into an efficient revenue engine, ensuring that the seasonal opportunity becomes not only immediate profit, but also loyalty and sustainable growth for the business.