Consumer behavior has changed — and fast food is changing along with it. If success in the sector once depended on large kitchens, extensive menus, and busy dining areas, today the leaders of this transformation are brands with compact operations, efficient management, and a total focus on speed and convenience.
According to the study Foodservice Brasil 2025, conducted by the consulting firm Galunion in partnership with the Instituto Qualibest, 66% of Brazilians prefer brands that offer practical, tasty, and hassle-free meals. This data reinforces a shift in the market: the rise of what experts are calling the ‘new Brazilian fast food’ — a lighter, more accessible model aligned with current habits.
More than just selling fast food, these franchises offer simple, well-executed, and easily replicable experiences, with competitive average ticket prices and scalability potential. And they are winning over both consumers and investors.
Below, discover four brands leading this movement.
Loucos por Coxinha
With a compact store format, affordable average ticket, and emotional appeal, Loucos por Coxinha is an example of how a typical product can become a successful brand. The franchise offers a simplified operation, easy to replicate and with high turnover, ideal for shopping malls, street locations, and delivery. Today, it is one of the fastest-growing networks in the snack segment.
- Estimated total initial investment: starting at R$ 131,000
• Average monthly revenue: starting at R$ 40,000
• Payback period: 12 to 30 months
Itália no Box
Itália no Box bet on reinventing traditional Italian cuisine with a focus on logistics and delivery. Its pasta reaches customers in intelligent packaging that preserves temperature and texture. With optimized operations and a standardized menu, the brand combines comfort, flavor, and performance — three pillars of modern fast food.
- Initial investment: R$120,000 (including franchise fee)
- Average monthly revenue: R$ 100,000
- Payback period: 18 months
Tastefy
Tastefy (formerly ATW Delivery) operates as a shared dark kitchen, where different brands — such as Number One Chicken and Brasileirinho Delivery — work within a single structure. This allows for scaling revenue per square meter, optimizing staff, and keeping costs under control. The company invests in AI, adaptable menus, and agile processes, making it a reference for innovation in food service.
- Estimated total initial investment: R$299,000 (including franchise fee)
- Average monthly revenue: R$240,000
- Payback period: 12 to 24 months
Polar Shake
With stores in the United States and direct management from Brazil, Polar Shake created an outsourced management model that attracts investors interested in earning in dollars without leaving the country. The franchisor handles operations, staff, inventory, and monthly closing — the investor monitors everything remotely. The product also stands out for its aesthetics and Instagrammable appeal, targeting tourists and young adults.
- Estimated total initial investment: starting at R$ 220,000
- Average monthly revenue: R$100,000 to R$120,000
- Payback period: 24 to 30 months