3 Tips to boost app downloads and cut acquisition costs

In a scenario dominated by thousands of new apps released daily, the differentiation may be in the details Leandro Scalise, CEO of RankMyApp, reference platform in data intelligence and application optimization, daily and strategic adjustments, based on data, are able to raise visibility in stores and significantly increase the number of organic downloads, while reducing investments in paid media.

For Scalise, the key is consistency and attention to detail: “When we talk about app optimization, it's not just about major updates or complete redesigns.Daily, data-driven adjustments ensure that the app remains relevant and attractive to” users, he explains.

Check out three practical tips that can generate expressive results:

1. Adjust keywords frequently
The keywords used in the title, description and strategic fields of an app must be constantly monitored.Small changes, based on search volume, competition and audience trends, can improve organic positioning and increase the rate of discovery in the store.

2. Update descriptions and creatives strategically
Presentation screens, icons, demo videos and descriptions need to reflect what is most current in the app and also dialogue with user feedback.In addition to convey professionalism, these updates contribute to the improvement of the ranking, since algorithms value regularly updated apps.

3. Monitor behavior metrics within the app
Retention rate, average usage time, and user journey provide important clues about improvement points. Based on this data, you can prioritize fixes, implement more attractive functionality, and plan for updates that increase engagement and conversions.

Scalise it highlights that, in addition to increasing visibility, these daily optimizations help reduce the cost of user acquisition. “Ao improve organic positioning, the app starts to receive more qualified traffic, which decreases the need for high investments in paid media to achieve new downloads”, he says. “In a scenario of thousands of new applications launched daily, investing in continuous optimization actions can be the differential for sustainable growth in the” market.