An exclusive survey on Black Friday, conducted by Tecban, a solutions company that integrates the physical and digital to make the country's financial ecosystem more efficient and inclusive, reveals that consumers in Rio de Janeiro are willing to make significant investments on the date. The majority of consumers (23.21%) intend to spend between R$201 and R$500; another almost identical percentage, at 23.03%, says they will invest over R$1,000 on the date; while 18.72% plan to spend an intermediate amount, between R$501 and R$1,000. .
According to Tecban's survey, the lower ranges of spending intention include: up to R$50 with 13.59% of the responses, between R$101 and R$200, representing 10.77%, and R$51 and R$100, corresponding to 10.69%. .
The food and beverage category leads the purchase intention preferences of Rio de Janeiro residents, reflecting the search for smart consumption and savings on essential items, with 20.71% of the responses – it was also the most mentioned category in the national cut of the survey. Next are household items, with 17.48%; and appliances, which represent 15.66% of purchase intentions. The remaining segments include sports and fitness (14.75%), followed by electronics (13.59%), hygiene and beauty (7.04%), fashion and apparel (5.88%) and travel (4.89%). .
“The numbers coming out of Rio de Janeiro reinforce the trend observed across the country: Black Friday has become a tool for smart consumer spending. The focus on food and beverages, and the high percentage of those planning to spend over R$1,000, indicate that people in Rio are using the event to acquire essential goods and higher value-added items, as an effective way to control the household budget in the long term,” explains Rodrigo Maranini, Manager of Products and Distribution Channels at Tecban. .
The survey was conducted at Banco24Horas ATMs, a product of the Tecban group, distributed throughout the state, and included more than 1,200 customer responses between October 20th and 24th. .
