will 2025 be the year of coworking?Check out 5 trends about the future of work

According to the Indeed report, "Report on Workplace Insights," about 40 million people prefer a hybrid work model. Numbers like these are becoming increasingly common and demonstrate how professional working arrangements are changing, especially due to the rise of coworking spaces.

Daniel Moral, CEO and founder of the company, Eureka CoworkingOne of the main global networks in the sector, “shared workspace adapts to a reality marked by flexible hours and environments, in which technology helps bring more autonomy, purpose, and real connections to individuals and companies.”

Given this scenario, the executive listed the trends that promise to transform the future of work in 2025. Check out:

• De-materialized work

With the rise of the hybrid model, the concept of fixed offices and rigid hierarchies has led companies to rethink their traditional structures, increasingly focusing on results and efficiency. For executives, this means “traditional work structures are becoming obsolete.” 

"The transition from the physical to the digital, without losing the ability to have face-to-face collaboration, showed organizations and professionals that it is possible to operate with greater agility, using resources in an optimized and sustainable way.", notes.

• Strong values

A consequence resulting from the dematerialization of the labor market is also the search by companies and professionals for environments that reflect their values. "The business world is no longer driven solely by productivity; it is shaped by purpose and impact, especially by initiatives that promote ESG (Environmental, Social, and Governance), educational events, and programs focused on conscious entrepreneurship," emphasizes Moral.

*** Eureka Coworking itself is an example of that, since it encourages its members to use eco-friendly transport and supports mobility projects, such as Bike Tour SP and Ciclocidade. "**The idea of many brands, including ours, to form a **‘community’** in the workplace market is not just a simple cliché. If everyone does their part, they can benefit their careers, businesses, and the entire planet,**" completes the executive.

• Reduced costs

Okay, here is the translation: The growth of coworking spaces reflects businesses' current search for resource optimization and greater financial efficiency. The CEO explains: "By choosing coworking, companies can reduce a variety of fixed and variable expenses. Costs related to traditional office rentals, infrastructure maintenance, water, electricity, internet, and security are significantly lowered. Furthermore, these spaces are fully equipped with furniture, technology, and meeting rooms, eliminating the need for initial investments in equipment. The flexibility also allows companies to adjust the number of desk stations according to demand, avoiding waste from unused space."

• Technological innovations in service of humanization.

McKinsey & Company forecast that artificial intelligence (AI) will accelerate automation over the next decade, driving global economic growth exceeding nearly $15 trillion. The development of tools such as these proves that technological innovations have not only stirred up, heated up the market, but also changed how businesses and professionals work, eliminating bureaucratic and operational tasks. 

**"Technology enables teams to focus on more strategic and creative activities, concentrating efforts on their core business and truly meaningful projects,"** emphasizes Moral. **"In this context, there is great anticipation for an increase in innovation hubs—the coworkings included—which connect startups, businesses, and investors in an environment that blends efficiency with human potential,"** adds Moral.

• CO Effect

According to the CEO, coworking spaces promise to become "the rule, not the exception" in the market next year. He explains that this trend reflects a global movement in the world of work that extends beyond the segment itself, referred to as the "Efeito CO," of... COlaboration, COnecton, COCo-working and sharing COMy purpose. 

He states, "The 'CO Effect' isn't about sharing a table with another professional, but rather a cultural shift." "Just as platforms like Uber, Netflix, and Airbnb transformed their respective sectors by embracing the shared economy, coworking brings the same logic to the professional environment. These spaces are ecosystems that foster valuable interactions, organic networking, and the exchange of ideas. Therefore, we will likely see more companies seeking this model to gain access to new opportunities," he concludes.