Mercado Livre achieved a new all-time record on 11.11, which solidified its position as the biggest sales day in the company's history.. Sales surpassed the performance of the 2024 Black Friday on the platform, reflecting the accelerated pace of consumption digitalization and the strength of Mercado Livre's ecosystem in the country.
Traffic volume to the marketplace grew 56% compared to the same day last year, driven by the consolidation of double dates in the Brazilian retail calendar. The categories that grew the most on the date were Fashion & Beauty, Technology, and Home & Decor. Among the most searched items by Brazilians yesterday were: Christmas tree, air fryer, sneakers, cell phone, and video game..
According to Cesar Hiraoka, Senior Marketing Director of Mercado Livre,, stated that the result is an indicator of the potential of digital retail for this year-end: “11.11 reinforces the engagement and trust of Brazilians in our platform. We broke the all-time sales record in a single day, and this shows us that consumers are increasingly attentive to the opportunities and advantages that Mercado Livre offers.”.
Despite the new milestone, the executive emphasizes that Black Friday remains the main date in the company's promotional calendar and is expected to achieve unprecedented results in 2025. “We are investing R$ 100 million in coupons this Black Friday, a 150% growth compared to last year. Furthermore, we will offer 24 interest-free installments with the Mercado Pago card and free shipping on orders over R$ 19. It will be a historic Black Friday, with even more discounts, convenience, and fast delivery across the country.”.
The performance of 11.11 also reflects consumer behavior identified in the “Consumption Overview” survey, which had over 42,000 respondents and was conducted by Mercado Livre and Mercado Pago. According to the study, 81% of Brazilians plan their purchases in advance, and 76% consider the use of coupons a decisive factor at the time of purchase – data that reinforces the role of offers and convenience in the consumer experience during the promotional season.
