02.02 In TikTok Shop: discounts of up to 40% mark the new campaign of the platform in the year

TikTok Shop launches, on January 29, its special campaign of 02.02, with up to 40% discount, free shipping and valid offers in all categories of the platform. The action marks the second discount campaign of TikTok Shop in 2026, the first being Back to School, and reinforces the strategy of the platform in connecting the shopping experience with entertainment.

In its first months of operation in the country, the platform registered an exponential growth: when comparing september with may, the average daily revenue (GMV) grew 26 times, evidencing the impact of the purchase model by discovery in brazilian digital retail.

During the campaign, some TikTok Shop LIVES gain prominence with exclusive coupons of 20% discount in the cart, which can progressively add to the general discount of up to 40%. This model has driven the rapid adoption of the platform: in the first five months, the number of creators who make monthly sales has grown 12 times, while the base of merchants and brands with monthly sales has increased 11 times, consolidating the TikTok Shop as a new channel strategic sales and monetization for companies of all sizes.

The campaign and discounts run until February 4.