Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, has started using artificial intelligence in its recruitment processes through a partnership with DigAÍ, a startup specialized in AI solutions for Human Resources.
The initiative does not replace human interaction—on the contrary, it combines technology and empathy for a better candidate experience and greater accuracy in the selection process. “AI is here to add value, not to complicate the experience of those seeking a new chapter in their careers. What we did was apply AI ethically and consciously, respecting the time, energy, and emotions involved in such an important moment,” says Katiuscia Teixeira, Chief Human Resources Officer (CHRO) at Zenvia.
Technology has been increasingly adopted in People and Culture processes. According to a Gartner study, over 40% of companies already use generative AI in some stage of recruitment and selection, and this number is expected to grow with the demand for greater efficiency, agility, and personalization. From intelligent screenings to automated feedback, artificial intelligence is becoming a key ally in making the experience smoother for everyone involved.
“According to our research, Zenvia stands out as one of the early adopters of artificial intelligence among Brazilian companies, which not only demonstrates confidence in our platform but also a real commitment to the candidate experience, strategically combining technology and people,” points out Christian Pedrosa, CEO of DigAÍ.
At Zenvia, AI operates between resume analysis and interviews with recruiters. Candidates are invited to answer customized questions for the position via recorded audio on DigAÍ’s platform. The process is simple and intuitive, with an initial familiarization test and the option to re-record responses within four minutes per answer. The standout feature is the automatic delivery of individualized feedback via email and on the platform itself, just minutes after completing the stage.
By early July, over 577 interviews had been conducted in Zenvia’s new AI-powered selection journey, with highly positive feedback: 92.6% candidate satisfaction. Additionally, according to DigAÍ’s platform, recruiters saved 245 hours.
The initiative is not a one-time effort. It aligns with the company’s strategic evolution, which last October announced its comprehensive AI to revolutionize the customer experience—Zenvia Customer Cloud—already implemented by 5,700 companies, generating revenue between R$180 million and R$200 million in 2024.
“We’re talking about a movement consistent with what we offer the market: more fluid, engaging, and personalized journeys. Just as we help our clients sell more and serve better with technology, we use AI to create smarter experiences internally—in this case, in our interactions with candidates in the selection process.”, concludes Katiuscia.
