Zenvia, which enables companies to create personal, engaging, and seamless experiences throughout the customer journey, and Pagar.me, Stone’s complete solution for online payments, announce a strategic partnership to improve consumer experience and accelerate business sales.
Customers using Zenvia Customer Cloud – a solution that combines artificial intelligence with the operation and management of the entire customer journey, from marketing to after-sales – will be able to send payment links via Pix, credit, boleto, or digital wallets directly in conversations with their consumers, making the buying and selling experience much faster and more efficient, with a direct impact on conversion.
“With Stone, we support brands to sell more and serve better, while offering their customers meaningful experiences at the right time,” says Gilsinei Hansen, Vice President of Business at Zenvia.
Meanwhile, customers using Stone will have access to integration with Zenvia Customer Cloud, allowing businesses to centralize all consumer interactions in one place, with diversified channels (WhatsApp, RCS, SMS, apps, etc.), efficient use of data, and artificial intelligence for more personalized interactions.
“We see great synergy in partnering with Zenvia by combining the best payment experience with AI that permeates the entire consumer journey. We are excited about the impact our combined strengths will bring to the market and, especially, to the relationship between brands and their consumers,” states João Barcellos, Sales Director at Stone.
The integration between the companies reinforces the commitment to transforming the relationship between businesses and customers, making experiences much smarter, integrated, and personalized to each consumer’s profile.
Digitalization as an ally in the consumer experience
The official partnership launch took place at Conexão Farma, an event held in São Paulo from March 18 to 20. The timing was not chosen randomly, as this sector is one of the most demanding for digital experiences. A 2024 study by Instituto Febrafar de Pesquisa e Educação Corporativa (IFEPEC) and Unicamp, involving 4,000 Brazilians, identified the need for digitalization to meet the new profile of pharmacy consumers: 88% of respondents said they prefer non-face-to-face purchases, such as via WhatsApp.
“We are always attentive to the market and how we can bring positive impacts to the relationship between businesses and their consumers, resulting in the best possible experience. For pharmacies, according to the IFEPEC study, data-driven strategies are key for decision-making and relationships across the entire pharmaceutical chain. And that’s one of the main differentiators of Zenvia Customer Cloud,” concludes Zenvia’s VP of Business.
